“We hope you’ll consider our sincere offer and lead the UK towards a more sustainable and promising future.”
Rishi Sunak has been offered a $1 million donation to a charity of his choice if he follows a vegan diet in January.
Vegan organisation Generation Vegan (aka. Million Dollar Vegan) which wants to ‘highlight the devastating impact of animal agriculture’ is making this offer to support his government’s commitment to steering the UK towards a better future.
According to the non-profit, the UK will not reach its net-zero target without significantly reducing meat and dairy consumption, which accounts for “at least 16.5% of anthropogenic emissions.”
Go Vegan PM Sunak
In a bid to get the PM’s attention, Generation Vegan has taken out full-page ads carrying an open letter to the UK PM in four national newspapers. The ads will run for the first 10 days of the new year.
Also, all giant billboards at Westminster Underground Station will feature ads on platforms, trains, escalators, and turnstiles to promote the vegan challenge.
In addition to having a prominent wall in Shoreditch custom-painted, the charity will engage in some eye-catching stunts and activities at Parliament and Downing Street to further raise the profile of the campaign.
Million Dollar Vegan campaign
Sunak is the third person who has been approached following an offer made to former US President Donald Trump and Pope Francis in the past.
According to Generation Vegan, the UK Prime Minister has pledged to protect the future of our planet and has spoken about the importance of showing compassion on several occasions.
The World Health Organisation has called climate change the ‘greatest threat to global health in the 21st century’.
So, if the UK is serious about meeting the world’s most ambitious climate targets, it must focus on animal agriculture, which is responsible for 16.5% of total GHG emissions.
Research indicates that if we all ate plant-based foods, our food-related GHG emissions would drop by 70%.
‘Lead the UK towards a more sustainable and promising future’
Generation Vegan CEO Naomi Hulme wrote in the letter sent to No. 10: “Adopting a plant-based diet is one of the best things we can do to defend UK farmers and the countryside, while meeting our emissions reduction commitments and supporting public health.
“We hope you’ll consider our sincere offer and lead the UK towards a more sustainable and promising future.
“We look forward to hearing back from you with your response by January 31st.”
Share this story: Rishi Sunak offered £1million – if he goes veganOver 70% of EU citizens say milk alternatives should be added to school canteens
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …