“We want this range to inspire our customers to feel comfortable and confident in their skin.”

H&M has launched a new line of cruelty-free beauty basics called OHH! ( for OH HEY HERO)

The range features 10 everyday grooming items, is completely vegan and is designed to “uplift, energize and bring hero status to customers’ daily lives.”

According to the fashion giant, the items have been designed keeping Gen Zers in mind.

Each OHH! product is ‘inspired by every young person’s potential to be their own hero’ and celebrates ‘individuality, body acceptance and freedom of expression’.

‘Iconic upgrade’

Sabina Odqvist is the head of  H&M Beauty. She said in a statement: “We want this range to inspire our customers to feel comfortable and confident in their skin, and we truly believe it will become an iconic upgrade to everyday essentials for beauty and personal care shoppers. I hope.”

The products in the lineup include a moisturising stick, body lotion, deodorant, hand cream, a body scrub, body serum and wash, as well as a five-blade razor and shaving gel with aloe vera.

Details of all the 10 products of the new range are listed below

LITTLE CHAMP FUNCTIONAL MOISTURIZING STICK, €7,99 (around £7) – This portable stick contains shea butter that helps prevents skin friction, and moisturizes and restores skin texture, resulting in nourished and remarkably smooth skin.

SMELLS LIKE RAINBOWS ANTI-ODOR SPRAY, €7,99 (around £7) – An aluminium-free spray infused with floral and citrus scents.

LITTLE MX MAGIC BODY LOTION, €6,99 (around £6) – A fast-acting, lightweight, nourishing body lotion loaded with shea butter and jojoba oil.

SMELLS & WHISTLES ANTIPERSPIRANT ROLL-ON, €7,99 (around £7) – The vegan deodorant offers a 48-hour defence giving you a long-lasting clean feeling and freshness. 

WONDER KID HAND CREAM, €3,99 (around £3) – This non-greasy, non-sticky moisturizer is formulated with shea butter to intensely hydrate hard-working hands. 

GET INTO THE SMOOTH BODY SCRUB, €7,99 (around £7) – This body scrub contains salt to buff and smooth uneven textures and rough patches while shea butter helps to boost moisture.

CLEAR UP CHARLIE CLARIFYING BODY SERUM, €7,99 (around £7) – This body serum is formulated with 2% salicylic acid, which helps keep spots, including blackheads and whiteheads, at bay. 

PROM CLEAN BODY WASH, €4,99 (around £4) – According to H&M, this uplifting and invigorating body wash instantly delivers a zingy fresh feeling with sparking notes of citrus and florals. 

THE CARETAKER RAZOR, €7,99 (around £7)

THE CARETAKER RAZOR REFILL, €7,99  (around £7) 

SKIN SAVER SIDEKICK SHAVING GEL, €7,99 (around £7)

The collection is available both online and in over 2,000 stores worldwide.

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