The brand confirmed that it doesn’t test on animals at any point during production and beyond unlike its parent company.

Global beauty brand Rimmel London has now been certified as cruelty-free.

The popular British cosmetics brand, which is owned by Coty (a non-cruelty-free brand), has received the Leaping Bunny mark of approval from Cruelty-Free International.

This means that although the parent company still tests on animals, Rimmel has committed to ongoing independent audits of its entire supply chain in order to comply with strict CFI criteria.

Part of the approval process includes proving that the brand does not test finished products or ingredients on animals, and neither do any of its suppliers or third-party partners.

Moreover, the brand must show that its doesn’t allow its products to be tested on animals when required by law nor does it sell in stores in mainland China.

After an extensive audit, CFI confirmed that Rimmel which is present in over 80 countries met the criteria.

‘Better kind of beauty’

Stefano Curti is Coty’s chief brand’s officer. He said: “At Coty, we know that consumers don’t want to make trade-offs; they want accessible, kind and cruelty-free beauty.

“Rimmel stands for a better kind of beauty for all, and I’m thrilled that it has achieved Leaping Bunny approval. We are proud to stand with Cruelty Free International in its aim to end animal testing in the cosmetics industry,” he concluded.

The Leaping Bunny logo will soon begin to appear on Rimmel’s packaging and all products are already approved under the program even if they do not have the logo on the packaging, the beauty company said.

Are Rimmel London products vegan?

 Rimmel London is not fully vegan, but it does have vegan products. Earlier this year, it launched its new Kind & Free collection, which is 100% vegan.  

According to the brand the formulas contain no ingredients derived from animals, including anything that is a by-product from animals, like beeswax or honey.

Coty’s statement on animal testing.

Parent company Coty claims it does not test on animals but goes on to add that it tests on animals where required by law. Moreover, a number of its brands, including Bourjois and Max Factor, are also not considered free of animal testing.

However, the company is making progress. It partnered with CFI in 2018 and obtained the Leaping Bunny approval for COVERGIRL in the same year. Rimmel, Manhattan and Risqué have now been added to the cruelty-free list.

“We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqué,” Michelle Thew, CEO of Cruelty-Free International, said in a statement.

“It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”

• Read: Petition for an EU ban on animal testing for cosmetics racks up over 1.4 million signatures

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Mohsina Dodhiya

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