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Passionate vegan to ink himself with 100 ‘vegan’ tattoos for a good cause

An Ipswich man has decided to get ‘vegan’ tattooed 100 times on his body to spread the importance of going plant-based.  Benjamin Patience lives in Ipswich town center and volunteers for a global charity group called Anonymous for the Voiceless that silently leads protests against the meat and dairy industry by screening footage of animals …

Vegan athlete Novak Djokovic can’t stand animals being slaughtered for food

The world no-1 tennis pro has adopted a plant-based lifestyle because he can’t bear seeing animals suffering in the name of food. In a nail-biting finish, the Serbian athlete, who has been on a plant-based regime for four and half years and attributes his improved energy, strength and speed to the diet picked up his …

Veganuary 2020 exceeds target with a staggering 400,000 sign-ups

Vegan charity Veganuary has revealed that the 2020 campaign was a massive hit with 400,000 participants. It also bagged the Plant Powered Initiative Award for its efforts in spreading the vegan message. While the Veganuary team wanted to “inspire 350,000 people to live healthier, reduce their carbon footprint and save animals’ lives by eating vegan …

New study links meat and poultry to higher risks for heart disease

A new study has highlighted that too much of sulfur amino acid found in animal protein is associated with heart issues and other age-related chronic diseases.  A new study published in the Lancet EClinical Medicine journal reported that  people who ate foods containing fewer sulfur amino acids- a type of protein typically found in meat, …

Joaquin Phoenix joined London protest to urge people to ‘go vegan’ for the planet

Joaquin Phoenix led an animal rights protest in London to encourage people to eat plant based for the climate while admitting to the hypocrisy of the entertainment industry. The 45-year-old actor and ‘Joker’ star joined Members of Animal Equality to protest at London’s Tower Bridge on February 2 before going on to win the best …

New UK guidelines to help shoppers choose 100% vegan and cruelty-free merchandise

The British Retail Consortium has drafted new guidelines for vegan fashion to be 100 percent ethical and sustainable. The British Retail Consortium (BRC), a trade body for stores and online sellers has updated guidelines for vegan products after demand for vegan products skyrocketed and the group ‘was inundated with requests from fashion buyers trying to …

Adidas recycles 1.8 million plastic bottles to make Miami’s first sustainable football field

Adidas has launched its first sustainable football field made of entirely recycled plastic waste at Miami’s Edison High School. After pledging to end the use of all virgin polyester in its footwear by 2024, Adidas has constructed the brand’s first sustainable football field made out of approximately 1.8 million plastic bottles or 40,000 pounds of …

Colgate to take over Hello’s Vegan Oral Care line

Oral care brand Colgate has decided to buy Hello Products LLC, a US-based vegan toothpaste manufacturer to cater to the growing base of environmentally conscious consumers. Hello Products LLC has been manufacturing eco-friendly and animal-derivative free toothpastes and mouthwashes for over a decade. Some of its products are infused with hemp seed oil and are …

Novak Djokovic says plant-based diet has aced his strength, power and speed in tennis

16-time Grand Slam champion Novak Djokovic has attributed his professional success to eating plant-based foods. The world’s No.2 in men’s singles tennis grew up eating pizzas and belongs to a family that loves to eat. He is a self-proclaimed foodie, however, with a gluten allergy plus an intolerance of dairy and refined sugars meant he …

WHO declares coronavirus outbreak a ‘global public health emergency’

The WHO has declared the coronavirus outbreak a global emergency as the Wuhan originated virus spreads globally. Even as China grapples with the new infection, the novel virus that originated in a Chinese seafood market has spread to 18 other countries. The death toll in China has gone up to 213 and the virus has …

‘Extinct’ black panther rediscovered in Sri Lanka

Wildlife authorities in Sri Lanka have discovered a black panther species which for many years was believed to be extinct.  The Sri Lankan Panther has been a mystery for many years and sightings throughout recent history have been very rare due to the low population numbers and solitary nature of the animals.  The Sri Lankan …

France bans the egg industry from shredding male chicks alive

France as part of its animal welfare reforms has announced to outlaw the cruel practice of killing unwanted male chicks by 2021. Male chicks are commercially unviable in the meat industry because they provide neither eggs nor grow as fast as hens for meat production and therefore they are routinely killed shortly after they’re born …