The makeup brand can now add PETA’s logo to its vegan products.

Ariana Grande’s vegan skincare brand is now fully certified cruelty-free, following approval from PETA.

R.E.M. beauty products will soon feature PETA’s logo and appear in PETA’s Beauty Without Bunnies database of products not tested on animals.

The brand has confirmed that they don’t test on animals at any point, anywhere in the world, and neither do their suppliers or any third parties. This applies to both finished products and ingredients.

The award–winning brand is now among more than 6,000 brands globally that have prohibited animal testing on their products, according to PETA.

“Every cosmetics brand needs to break free from useless tests on animals, and thanks to Ariana’s fabulous cruelty-free line, R.E.M. beauty is now PETA-approved and leading the way,” PETA Senior Vice President Lisa Lange said.

Grande’s foray into the vegan beauty market

The vegan skincare market is reported to be moving faster than others in the vegan industry, with vegan skincare products constituting the majority of new product launches.

According to reports, the vegan beauty market was valued at around $12.72 billion in 2020 and is estimated to reach around $24.79 billion by 2028.

Ariana Grande is one of the many celebrities to join the vegan skincare sector. Apart from her R.E.M. cosmetics brand, last year, the singer launched a body care range, inspired by her bestselling perfume God is a Woman.

The collection was created using vegan, clean, and sustainably sourced ingredients such as coconut and argan oil.

The range has 4 products including a body scrub, oil, hand and body cream, and a travel spray. 

However, the God is a Woman skincare line is yet to be cruelty-free certified unlike her signature fragrance, which carries the Leaping Bunny logo.

Is Ariane Grande still vegan?

Yes, Ariana Grande is still vegan. She has been committed to a plant-based diet since 2013, as she stated in a post on Twitter.

She even opened an animal rescue centre in 2019, called Orange Twins Rescue, which is based in Los Angeles.

The centre aims to provide shelter and care to animals in need. Grande is also known for being a strong animal rights supporter and has adopted 10 rescue dogs.

Her brother has also followed in her footsteps and went vegan in 2019.

Grande’s makeup products and skincare line are available at Ulta Beauty or on the R.E.M. beauty website.

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Mohsina Dodhiya

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