Plant-based beverage brand Silk has recreated a famous dairy campaign with a handful of next-gen celebrity children.

The Danone North America brand has given a plant-based twist to the legendary “Got milk?” campaign and its iconic milk mustaches. 

The campaign features Brooklyn Peltz Beckham, the son of soccer legend David Beckham and singer Victoria Beckham; Ella Bleu Travolta, daughter of actors John Travolta and Kelly Preston; Sailor Brinkley Cook, daughter of supermodel Christie Brinkley; and Shaquille O’Neal’s son Myles O’Neal (joined by siblings Shareef, Me’Arah, Shaqir and Amirah)

All of these influencers have at least one parent who previously sported a milk mustache for “Got Milk?” and they in turn will be sporting plant-based ‘staches on screen, across social media, and on U.S. billboards in New York, Los Angeles, and Las Vegas to show how delicious and fun plant-based can be.  

The future is plant-based

The ads were developed with the creative agency Orchard. According to Silk, these so called nepo babies represent a new generation of consumers who increasingly reach for plant-based options, “including Silk Nextmilk, an oat-coconut blend that the brand says contains 75% less sugar than rival products.

“With help from the faces of the next generation, we’re showing just how easy it is to reach for and enjoy plant-based beverages like Silk Nextmilk,” Olivia Sanchez, vice president of marketing for plant-based beverages at Danone North America, said.

“As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles. Silk Nextmilk is a better milk, and with a taste and texture you love. We know dairy lovers and plant-based enthusiasts will see they’re not compromising any beloved milk moments, including dunking their favorite cookie into a glass of Nextmilk.”

Are the star-kids vegan?

A lot of these star kids are following plant-based lifestyles. For instance, Sailor has been dairy-free since she was 13 and follows a primarily vegan diet.

“My mom raised me vegetarian, and I’ve gone in and out of eating seafood only for health purposes, but pretty much 95% of my diet is vegan and has been my entire life,” she told PEOPLE.

“I’ve literally never had a hamburger, never had a hot dog, never had a piece of steak. So, these alternatives are very important to my life.”

She added: “It’s what makes my body feel the best,” she adds. “The more that I’ve looked into living a plant-based lifestyle, the more I realize that it not only benefits myself, but it benefits the world.”

22-year-old Travolta has been strictly plant based for over a year. She was thrilled to be a part of the campaign since she is a fan of the Silk brand.

 “Silk Nextmilk is here for the next generation of milk drinkers, and as a proud vegan and Silk fanatic, I’m thrilled to be one of the first faces repping Silk with a plant-based ‘stache,” said Travolta.

“I’m a baking enthusiast, so if I’m not drinking a glass of Silk Nextmilk, I’m adding it to a batch of my homemade plant-based banana bread.”

Silk contest

The plant-milk brand is also running a contest where consumers can use the Silk plant-based mustache filter on TikTok for a chance to win free Silk Nextmilk for a year and be featured in a Silk Nextmilk billboard in Times Square. To find out more, visit Silk.com or check out @Silk on Instagram and @LoveMySilk on TikTok.

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Mohsina Dodhiya

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