“I obviously wanted to do the cleanest skin care that we could do in luxury, the purest of the pure.”
Stella McCartney is the latest celebrity to venture into the beauty industry, having launched her clean and sustainable skincare brand, STELLA.
The tightly curated lineup is created in collaboration with LVMH and has only three products: a cleanser, a serum, and a cream – for a minimalist, sustainable and clean routine. “I want less, and I want it to work,” McCartney said.
She added: “I want it to be honest and to complement my way of thinking, and of living life. I obviously wanted to do the cleanest skin care that we could do in luxury, the purest of the pure.”
Unlike many other skin care brands, McCartney’s products have been years in the making. Each process has been meticulously planned to tick as many eco-boxes as possible, from ingredient sourcing, to the packaging as well as the shipment.
Moreover, the skincare is totally cruelty free and vegan, of course.
“At every stage I have challenged myself to make the most responsible decisions, that ranges from the mode of transportation (maximising sea-freight over air-freight), to banning single use products through the innovative refill system we implemented,” Stella told GLAMOUR.
“I’ve also transferred key principles from my fashion house to my skincare line. It was important to me that the brand and the products needed to have my vegan and cruelty free principles at its heart. I’m proud to say that we have been accredited by the Cruelty-Free International Leaping Bunny Programme and the Vegan Society.”
Clean and sustainable Ingredients
Raising the bar on sustainability in beauty, the brand omitted almost 2000 ingredients when formulating the products, because they found the production or extraction process to be polluting. The products will also be shipped rather than flown to the US. This means the carbon footprint of the range has been slashed by more than a third.
Furthermore, every STELLA product is made with at least 99% natural ingredients, each of which was reviewed by Quantis, an environmental sustainability consultancy, to evaluate its sustainability credentials.
While the brand has strived to weigh its options at each step of the process to minimize its impact on the planet, it has also paid careful attention on the results.
The brand’s star ingredient is organic rock samphire, which contains high amounts of unsaturated and saturated fatty acids, and phytosterols to smooth fine lines and wrinkles. The Lingonberry Extract, is said to help restore an even complexion and support elasticity. Wild Organic Birch Sap has been added for its hydrating and firming properties.
Meanwhile Squalene which is great for skin barrier support, suppleness, and hydration is also listed in the formulation and Wild Harvested Dulse Algae Extract, which is said to reduce the appearance of dark circles and improve skin texture is also present.
McCartney explained: “It was quite the explorative journey to create these products – it was three years in the making…
“I also didn’t want to compromise on results. Our clinical results are really impressive, and I wouldn’t use anything else on my skin now!”
To reinforce the brand’s commitment to sustainability, the range comes in reusable recycled glass jars with the product packed in disposable pouches made from wood waste. The pumps are made of recycled plastic.
1% of all STELLA sales will be diverted to the Wetlands International conservation NGO, in order to support ongoing regeneration projects and restoration efforts.
The new line cost between $45 to $140 and will be available to buy on stellamccartneybeauty.com.
Share this story: Stella McCartney launches vegan skin care line that raises the bar on “conscious” beauty.
Vegan culture, food, beauty & more
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
Pro-farming group mocks plant-based food truck for setting up a stall at horse trials
- Mohsina Dodhiya
- 12th May 2023
A plant-based food business has sparked an online debate after a pro-farming page mocked it for doing no sales at a recently held horse event. Farmers Against Misinformation posted an image of a plant-based food van on Facebook and wrote alongside it: “The only food stand with no queue today at the Badminton Horse Trials.” …
Continue reading “Pro-farming group mocks plant-based food truck for setting up a stall at horse trials”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …