
The vegan charity wants the toy farms ‘rebranded’ as animal sanctuaries so children are not misled.
Vegan charity PETA has called on toy brand LEGO to rebrand its newly launched farm set, since it presents a false and misleading picture of animal agriculture.
PETA sent a letter to the toy manufacturer’s CEO, Niels Christiansen over the ‘“archaic depiction” of farm animals.
In the letter, PETA UK vice president Mimi Bekhechi wrote: “Animal farming is a bloody, cruel business and, in 2022, no firm should be promoting it, especially to children.
“These traditional farmed-animal toys whitewash the horrific reality of life and death for animals raised for food, and by the time children find out the truth, they’re so accustomed to consuming animals’ flesh, eggs, and milk that they often don’t question doing so.”
‘Animals are sentient beings’
The charity is calling for the new farm sets to be rebranded as animal “sanctuaries” so that children are not misled about the “cruelty” of the meat, egg, and dairy industries.
“This rebrand would help children recognise that animals are sentient beings to be cared for, who feel joy, pain, love, and grief, not edible commodities to be used and abused,” Bekhechi added.
“It’s time we all stopped misleading children about the horror and cruelty behind their dairy milkshakes and beef burgers, and by rebranding the farm as a sanctuary.
“Lego would send a positive message not only about our relationship with other animals but also about the future of farming in harmony with the environment.”
‘Playsets depicts daily life in a fun and exciting way’
While LEGO has yet to respond to PETA’s letter, its website reads the “LEGO City Farm playsets deliver open-ended play possibilities… and inspiring characters for imaginative play that depicts daily life in a fun and exciting way.”
Neil Shand, chief executive of the National Beef Association, commented: “This is a misleading message from Peta. We have a responsibility to teach children where their food comes from through farm toys.”
Share this story: PETA calls for LEGO’s misleading farm set to be rebranded.
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
Continue reading “What is a vegan shampoo? And 11 fantastic brands to try”
Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
Continue reading “Dietitians claim plant-based diet can stunt growth of infants”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …