
“We’re delighted to be introducing Brits to our tasty new Chicken-Style range. Innovation is at the heart of Beyond Meat.”
Beyond Meat has expanded its portfolio in the UK with the launch of three new plant-based chicken-style products.
The range includes Beyond Burger Chicken-Style, Beyond Fillet, and Beyond Nuggets.
The items add to the existing Beyond Meat fare in the UK, which includes Beyond Burger, Beyond Sausage, Beyond Mince, and Beyond Meatballs.
According to the vegan alternative brand, these chicken-style products are designed to look, cook, and taste like their animal counterparts.
They are made using a combination of wheat gluten and faba bean, a nutrient-packed legume crop, which allows the products to be crispy on the outside with a golden breading, and incredibly tender and juicy on the inside.
The new products, which are suitable for carnivores, flexitarians, vegetarians and vegans alike are not only about taste, they are nutritious as well.
For instance, the plant-based burger packs in a whopping 15 grams of protein per 100g.
Beyond Meat’s plant-based innovation
Beyond Meat, which was established in 2009, first caught the world’s attention in 2016 when it launched the Beyond Burger.
The patty was made from pea protein. Since then, the alt-meat startup has launched several products through rapid and relentless innovation. Currently, the company uses a variety of alternative plant proteins, including peas, brown rice, mung bean, and faba beans.
It also has a large portfolio of meat alternatives including vegan versions of mince, sausages, burgers, and meatballs, all of which are hugely popular among vegans, vegetarians, and flexitarians.
Steve Dalby, Regional Sales Manager UK at Beyond Meat, said, “In our quest to make plant-based meat more accessible, we’re constantly adapting and refining our portfolio to meet different European taste preferences.
“After launching beef- and pork-style products in the UK over the past years, we’re delighted to be introducing Brits to our tasty new Chicken-Style range. Innovation is at the heart of Beyond Meat, and our delicious new plant-based burger, fillet, and nuggets will allow people to continue eating what they love, no sacrifice required.”
The new Beyond Chicken-Style products are available in select Waitrose stores and will be available in select Sainsbury’s branches from early May.
Share this story: Beyond Meat launches new chicken-style products at UK supermarkets.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God