“Since launching the Impossible Whopper in 2019, our guests have continued to express their excitement about the introduction of new plant-based items at Burger King.”
Burger King has upped its meat-free options yet again. It has added two new Impossible Burger menu items across the US.
Starting 27th June, the updated menu will feature the Impossible King and the Impossible Southwest bacon Whopper with an avocado spread as a side.
The burger chain, a division of Toronto-based Restaurant Brands International Inc., said that the Impossible King, features a flame-grilled plant-based Impossible patty topped with American cheese, sliced white onions, pickles, ketchup and mustard on a toasted sesame seed bun.
Burger King has also added the Impossible patty to its Whopper sandwich lineup, which includes four new Southwest Bacon Whopper offerings nationwide.
All Southwest Bacon Whoppers feature an avocado spread, seasoned tortilla strips, bacon and a spicy sauce.
Although the chain is using a plant-based patty, the burgers are not suitable for vegans because it contains animal products. Moreover, the patty is cooked on shared surfaces with meat, meaning it will be contaminated with residue and grease from animal products.
However, the concerned brands maintain, based on past experiences, that not all vegans are worried about cross-contamination risks arising from cooking plant-based food next to animal products.
And those looking to eat plant-based, can order the burgers without the extras. That is, the Impossible King must be ordered without the cheese, and the Whopper without bacon, cheese, and spicy sauce.
The new Whoppers are a successful continuation of Burger King’s well-established journey into plant-based fast food.
The chain’s iconic Impossible Whopper debuted in 2019 and generated a lot of excitement from both meat-eaters and vegetarians alike.
Speaking to Food & Wine, a Burger King spokesperson said: “Since launching the Impossible Whopper in 2019, our guests have continued to express their excitement about the introduction of new plant-based items at Burger King.
“We are excited about the category and the opportunity to provide guests with even more options that let them have it their way.”
Burger King’s plant-based agenda
The Impossible burger patty isn’t the only product trialled by the fast food chain, it also did a short test run with Impossible Nuggets in 2021.
Earlier this year, Burger King added vegan bacon made by French startup La Vie to its 550 locations across France. The move followed a week-long campaign by the vegan bacon start-up, which included petitioning on social media, OOH campaigning in the Paris metro, and even taking out a newspaper ad in Le Parisien.
The Natalie Portman-backed brand urged Burger King France to add its vegan bacon to the Veggie Steakhouse after discovering that the conventional Steakhouse contained bacon while the plant-based version did not.
Apart from adding menu items, the fast-food chain opened two meat-free eateries in Switzerland for a limited time.
The pop-up venues in Basel and Geneva were created in partnership with plant-based brand The Vegetarian Butcher.
Burger King UK also turned its flagship store in London into a vegan pop-up for one month earlier this year with the help of The Vegetarian Butcher.
In March, Burger King’s Leicester Square location revamped its menu to be 100% vegan, offering 25 plant-based options including vegan bacon double cheeseburgers, chili cheese bites, and its popular Plant-Based Whopper.
According to the fast-food chain’s management, the limited-edition menu and pop-ups are a direct result of its focus on vegan and plant-based innovation and “goes hand in hand with our target of a 50-percent meat-free menu by 2030, as well as our commitment to sustainability and responsible business.”
Share this story: Burger King adds two new Impossible burgers in the US.
Lifestyle
Vegan culture, food, beauty & more
Vegans who lift weights have stronger bones, new study shows
- Mohsina Dodhiya
- 5th August 2022
New research shows vegans and omnivores who do resistance training may have similar bone structure. New research suggests that vegans who lift weights have stronger bones than those who don’t. The team from the Medical University of Vienna also indicated that vegans who incorporate weight lifting into their exercise routine have bone strength similar to …
Continue reading “Vegans who lift weights have stronger bones, new study shows”
More than 10.5 million animals used for cruel experiments in EU labs each year
- Mohsina Dodhiya
- 26th July 2022
Every year, millions of animals are subjected to ‘cruel and archaic’ tests in the EU A whopping 9.3 million experiments were conducted on animals in the EU in 2019, according to legislation governing animal experiments in the member states. However, the total number of animals suffering in the labs is even more shocking at 10.5 …
Continue reading “More than 10.5 million animals used for cruel experiments in EU labs each year”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …