Tortilla, Europe’s leading fast-casual Mexican restaurant group, has partnered with Beyond Meat to launch an exciting new menu item for Veganuary 2025: the Beyond Steak Chimichurri Burrito.

Available at select Tortilla locations across the UK from 2nd January to 6th February 2025, this limited-time offering promises to tantalize taste buds while championing plant-based eating.

Crafted with Beyond Meat’s award-winning Beyond Steak, the burrito is a vibrant fusion of flavors. Alongside the tender, protein-packed plant-based steak, the dish features a limited-edition chimichurri mayo, Mexican rice, pinto beans, hand-smashed guacamole, sweetcorn salsa, pickled pink onions, jalapeños, and crushed tortilla chips—all wrapped in a warm tortilla. This delicious creation is set to appeal not only to vegans but also to meat-lovers and flexitarians seeking a plant-based twist.

James Garland, Food Director at Tortilla, expressed his enthusiasm:
“We’re proud to partner with Beyond Meat to be the first fast-casual restaurant group in the UK to launch Beyond Steak. Our new Beyond Steak Chimichurri Burrito is packed with juicy, meaty flavor, offering a plant-based option so delicious, the whole nation will be cheating on meat this Veganuary!”

Beyond Steak, heralded as a breakthrough in plant-based innovation, has already garnered prestigious accolades, including Platinum at the 2024 Plant-Based Excellence Awards and Gold at the 2023 Casual Dining Awards. Praised for its high protein content and low saturated fat, Beyond Steak offers a healthier, more sustainable alternative to traditional meat.

Steve Parsons, Regional Sales Manager at Beyond Meat, shared his excitement:
“With 70% of Tortilla’s existing menu already plant-based, we’re thrilled to inspire even more people to try plant-based options this Veganuary. Together, we’re offering a delicious choice that doesn’t compromise on taste, a balanced lifestyle, or the environment.”

For those who prefer to customize their meals, Beyond Steak will also be available as part of Tortilla’s build-your-own menu. Whether you opt for a burrito, bowl, or taco, the possibilities are endless.

This launch is part of Tortilla’s broader strategy, ‘Tortilla’s Vital 5,’ which aims to revitalize its menu with innovative offerings while maintaining its commitment to sustainability.

Why Veganuary Matters

Veganuary is a global movement encouraging people to explore plant-based eating during January. With environmental concerns, animal welfare, and health benefits driving the shift, partnerships like this highlight how accessible and delicious plant-based options can be.