“Plant-based diets are on the rise in all regions of the world, and consumers are becoming increasingly aware of the link between climate change and food choices.”
New consumer research has found that four out of 10 consumers worldwide think most people will ditch meat for plant-based food in the next decade.
The study was conducted by global insights and advisory consultancy GlobeScan and EAT, a science-based non-profit for global food system transformation.
They surveyed almost 30,000 consumers in 31 markets around the world across healthy, sustainable, and equitable food provision. The results were presented in the second edition of the Grains of Truth series.
Key findings include 42% of the respondents claiming that in the next 10 years most people will “definitely” or “probably” be eating plant-based food instead of meat. Furthermore, the belief is stronger in younger people as well as those living in Africa and Asia. Meanwhile, North Americans and Europeans are the least optimistic about a large-scale shift toward plant-based eating.
Growing interest in veggie foods for health and the planet
Other findings include 60% of consumers polled claiming to eat healthy food most or all of the time. 22% said that they eat plant-based or vegan food, up from 17% in 2019.
The data also highlighted that a growing number of people across all age groups are interested in trying plant-based diets; 40% of Gen Z, almost half (43%) of Millennials, 37% of Gen X, and 28% of Baby Boomers revealed they are interested in following a plant-heavy lifestyle going forward.
Nearly nine in ten consumers (89%) of those asked said they prefer buying environmentally healthy and responsible food. Two-thirds (64%) of them said they are willing to pay more for such products even against the backdrop of the rising cost of living.
Food insecurity due to cost of living crisis
Another point highlighted in the report is the insecurity in food supply in the face of COVID-19, conflict, and climate change. More than half of consumers (51%) expressed their fears on the issue. The report also noted that there is considerable variation in levels of concern among countries. Latin America reported some of the highest levels of food insecurity in Brazil (73%), Columbia (72%), and Peru (69%), in addition to Kenya (77%) and Italy (64%). Meanwhile China (16%), Hong Kong (24%), and South Korea (28%) reported as being the least worried.
Consumers are becoming increasingly aware
Dr. Gunhild Stordalen is the founder and executive chair of EAT. He said: “The fact that so many people around the world are becoming more interested in eating healthy and sustainable food is an encouraging sign.
“A few years ago it would be unthinkable that 42% of people globally would believe plant-based food will replace meat inside a decade.”
He added: “But the public is starting to understand the escalating climate and nature crises and the dangers it brings to their everyday lives.”
Chris Coulter, ceo of GlobeScan, added: “Plant-based diets are on the rise in all regions of the world, and consumers are becoming increasingly aware of the link between climate change and food choices.”
Share this story: 42% of consumers believe plant-based food will replace meat by 2032.
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …