The new bar costs £3 and is available in Sainsbury’s, Morrisons, and Tesco. It will roll out in Waitrose in the first week of July.

UK vegan chocolate brand NOMO (No One Missing Out) has added a new and massive flavour to its range.

The new Cookie Dough block bar features cookie dough coated with vegan milk chocolate. It is free from dairy, gluten, egg and nuts.

The brand launched the new bar based on the popularity of its seasonal cookie dough offerings. The Cookie Dough Reindeer was a big hit in its first year and the Cookie Dough Egg and Bunny recently won the gold Free From Food Award.

The new bar also marks the brand’s biggest bar yet, making it ideal for sharing.

‘Radically inclusive’

“Cookie dough is a flavour that has been a huge success at Easter and Christmas, so we are delighted to be able to offer it all year round with our biggest chocolate bar yet,” Jac Tyrrell, brand manager for NOMO said.

“It is designed to share and is radically inclusive – being free from dairy, gluten, egg and nuts. “

‘No One Missing Out’

NOMO has been steadily growing its product line since its launch establishment in 2019. It currently offers a variety of vegan and allergy-safe chocolate products, including lollipops and buttons.

Last year, the company announced the sale of 351 tonnes of chocolate equivalent to nearly thirty double-decker buses.

According to its founders, the company is twice as big as its closest competitor and holds a 16% share in the UK vegan and free-from chocolate market.

“NOMO is a major innovator within the free-from and vegan chocolate category, with our newest bar adding to our rapidly expanding range of flavours and formats,” Tyrrell added.

“Our loyal customers know where to find us – but for newcomers enticed by the bar, we can be found in the free from the aisle or purchased directly through our website!”

The new bar costs £3 and is available in Sainsbury’s, Morrisons, and Tesco. It will roll out in Waitrose in the first week of July.

Share this story: NOMO launches Cookie Dough block – its ‘biggest’ vegan chocolate bar yet.

Mohsina Dodhiya

See author's posts