Squeaky Bean launches first frozen range with chick*n nuggets, dippers, & poppers

Image: Squeaky Bean

Mohsina Dodhiya23rd March 202331st March 2023Food, News

The frozen range will be available from 26 March in Sainsbury’s stores across the country.

Squeaky Bean has launched its first frozen range of chicken-style products, including nuggets, dippers, and poppers.

The chicken alternatives are said to provide “the familiar flavours and textures of traditional chicken in a vegan format”.

They are made with wheat, soy, and pea proteins and coated in crispy breadcrumbs.

According to the brand, the three new moreish recipes guarantee “mealtime solutions in minutes and are perfect for meat eaters, vegetarians, and vegans alike.”

The nuggets and dippers will be available in plain varieties, while the poppers will be seasoned with cayenne, garlic, pepper, and paprika, giving them a ‘spicy twist’.

Squeaky Bean’s new range is high in protein, low in saturated fat, and can be oven-cooked from frozen in just 10 minutes.

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New product launches

Squeaky Bean has an impressive catalogue of products. The new frozen range joins an elaborate line-up of chilled products including: Chicken Style Pieces, Chargrilled Mini Fillets, Chargrilled Steak Style Strips, Sandwich Slices; NYC Deli Pastrami, Spanish Chorizo and Salami Style Slices.

Rebecca Youseman is the brand’s marketing controller. She said: “At Squeaky Bean, we’re on a mission to create plant-based meat alternatives that are so incredibly delicious, they’ll leave meat-eaters, vegetarians, and vegans craving more.

“Our ready-to-eat range has already accomplished this, but we regularly hear from Squeaky fans that they’d love an option they can keep stocked in the freezer for easy meals and snacks.

She added: “This range is just the start of an exciting pipeline of NPD, as we aim to continue to innovate and expand into new categories so that consumers can always have Squeaky’s tantalising flavours at their fingertips.”

Award-winning brand

There is a growing demand for Squeaky Bean’s products. Last year, the plant-based producer reported a £10 million valuation, making it the seventh largest producer in its category.

The parent company has also won the Plant-Based Manufacturing Company of the Year award at the Food Manufacture Excellence Awards for two consecutive years.

The new range will be available in Sainsbury’s stores nationwide from 26 March (RSP: £3/275g).