Biff’s hero product is a chicken-style wing featuring a fake bone.
Waitrose will start selling a vegan chicken wing product featuring a realistic ‘bone’ from 6 April.
The product has been created by vegan street food brand Biff’s and is part of a ‘whole damn range’ dropping at almost 300 Waitrose stores across the UK this month.
Other items in this plant-based range include Jackfruit Burgers, Smoky Chilli Cheeze Waffle Fries, Banging Bhaji Loaded Fries and two plant-based sauces.
Biff’s hero product – the Crispy Fried JackFruit Wingz – is the first vegan chicken wing with a ‘bone’ to be sold in a supermarket.
It is made from jackfruit, mushrooms, and carrots, coated in a crispy breadcrumb mixture with a spear of sugarcane that forms the ‘bone’. The brand said the spear was intended to “deliver a genuine wing-eating experience” without compromising on its plant-based status.
A pack of four will cost £4.50.
‘Better in both taste, experience and impact’
According to Biff’s, the vegan chicken wing was created to mimic its meat counterpart as closely as possible, in a bid to appeal to meat eaters and vegans alike.
“We want to make a product that’s not only better for the planet, but can show people that even the elements of meat that seem so intrinsic to animals can be bettered in both taste, experience and impact,” company founder Biff Bloom-Burrows said.
“Billions of chicken wings are eaten every year.
“There is a huge appetite for a vegan alternative that can replicate the real thing and to make even a small dent in that figure would create a big change.”
Mixed response
While BFF’s new product range has been welcomed, it has also divided opinion in the vegan community.
One wrote: “This is huge,” while another added: “It’s a signal to prepare for a barbecue.” [sic].”
However, one less convinced user asked: “Is anyone else a little uncomfortable with ‘bones’?”
Another added: “Shaping that s *** like chicken wings and putting fake bones … is a confusing behavior.”
Responding to the skepticism, the company boss said it’s understandable that people find it “a little weird.”
“As vegans ourselves, we understand that the sugarcane can, at first bite, seem a little weird – especially if bones are something that always made you feel uncomfortable in a meat product,” he said.
“We respect those opinions, but over time we are more and more proud of how we can engage with people, create conversations, and show what natural plant-based ingredients can achieve. It’s an element of cooking that I’m thinking of.”
Biff’s plant-based journey
Biff’s was launched in 2017 after Christa Bloom-Burrows – a long-time vegan – finally managed to convince her dedicated burger-obsessive partner Biff to make the jump to a fully plant based diet.
Since then, the brand has created Biff’s Delivery, Europe’s largest network of vegan delivery joints, and brought its Burgers and Wingz to the menus of thousands of restaurants across the country.
They also now have a restaurant in Dalston, East London.
Share this story: Waitrose to sell new vegan ‘chicken wings’ with realistic ‘bones’.
Lifestyle
Vegan culture, food, beauty & more
81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
Continue reading “81% of military personnel want plant-based meals, new survey reveals”
One more vegan ad banned this week – this time for showing animals in distress
- Mohsina Dodhiya
- 9th June 2022
The watchdog banned ads by Vegan Friendly UK and Tesco amid claims of gratuitous violence and misleading information. The Advertising Standards Authority (ASA) has banned one more vegan TV ad this week over claims that it shows “graphic imagery and gratuitous violence” towards animals. This censure comes on the heels of the UK watchdog banning …
Continue reading “One more vegan ad banned this week – this time for showing animals in distress”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …