The plant-based fillets are ‘rich in micro and macronutrients, making them easy to include in a wholesome, diverse diet’.

Waitrose has become the first UK supermarket to stock ultra-realistic vegan steaks in its meat aisles.

The UK supermarket chain has debuted Juicy Marbles plant-based steaks as part of a special meal deal this Valentine’s Day.

The deal, which is running in 217 stores, offers customers two steaks from the brand, along with a starter of vegan layered mushroom parfait, a side of PlantLiving dauphinoise potatoes, churros for dessert, and a bottle of Yalumba Galway vintage barossa shiraz, all for £20, saving the customer over £15.

The steaks will be available until 14th February, or while stocks last, at the British premium retailer.

Juicy Marbles

Juicy Marbles was launched in 2021. According to the Slovenian start-up its steaks are “rich in micro and macronutrients, making them easy to include in a wholesome, diverse diet.”

The vegan steaks are made of soy and wheat protein, with nuggets of hardened sunflower oil to look like the fat marbling of animal beef, plus beetroot powder to give it juice and red color.

Instead of 3D printing, Juicy Marbles’ bio technicians used the Meat-O-Matic 9000 grinder to layer the plant protein fibers, making the product that looks like real muscle fibers.

The company claims that even the biggest meat lover would struggle to tell the difference.

“The first time I tried it I was sold,” Martyn Lee, head chef at Waitrose said.

“The texture of the Juicy Marbles steak is like nothing I have ever seen before from other plant based alternatives.

“The thing that is really exciting about this product is when cooking you see the raw protein turn into a caramelized and juicy steak that looks like the real thing.

“Whether you are incorporating a holistic approach to your meals or not, you are absolutely going to want to try this.”

  Co-founder of Juicy Marbles, Luka Sinček added: “Mr. Marbles will be pleased to see the introduction of Juicy Marbles’ steaks in Waitrose, one of the UK’s most respected supermarkets.

“We are also big fans of romance here in Marbles’ Surreal kitchen, so anything that has to do with celebrating love is our jam.”

• Read: More than a third of Brits intend to reduce animal products this new year

Share this story: Waitrose stocks ultra-realistic vegan steak in the meat aisle—for a limited time.

Mohsina Dodhiya

See author's posts