Fashion giant Prada has agreed to ditch all fur products thanks to years of pressure from animal welfare groups.
The brand will continue to sell existing fur products on its website, but no new designs will include the material meaning the company will be fur-free by summer 2020.
The move and will also include brands Miu Miu, Church’s and Car Shoe.
Prada said it had a ‘positive dialogue’ with animal charity the Fur Free Alliance (FFA) – a coalition of over 50 animal protection originations from 25 countries.
The company joins a long list of designer fashion brands to ditch fur including Chanel, Burberry and Gucci.
‘A clear message’
Kitty Block, president and CEO of HSUS and HSI, said, “Prada’s fur-free announcement will send a clear message to the fashion industry and governments around the world that the biggest names in fashion are ditching fur cruelty and opting for innovative and animal-friendly alternatives. We are dedicated to ending this cruel trade once and for all.”
Watch: Ricky Gervais Launches Into Explosive Anti-Animal Testing Rant On Live Radio
According to the Humane Society International, Prada previously sold fur from mink, fox and rabbit – but these products are no longer sold on its website.
All three species suffer terribly on fur farms where they are confined for short lives in barren, wire-mesh cages where their existence is so deprived, monotonous and stressful that they often exhibit signs of self-mutilation, the Society explained.
Prada said in a statement that the move would ‘allow the company to explore new boundaries of creative design while meeting the demand for ethical products’.
Joh Vinding, chairman of the Fur Free Alliance (FFA), said: “The Prada group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
Brigit Oele, programme manager for Fur Free Alliance, added: “Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago.”
Pressure
Prada has also come under pressure from People for the Ethical Treatment of Animals.
PETA US, a shareholder in Prada, said the animal welfare group has been pushing the brand to ban fur for years.
Senior vice president of campaigns Dan Mathews said in a statement sent to Totally Vegan Buzz: “Its decision to ban fur is a triumph for animals and activists.
“But while PETA applauds Prada for joining the ever-growing list of fashion houses that are dropping fur, we now urge the brand to follow in Chanel’s compassionate footsteps by also removing cruelly obtained exotic skins – including crocodile, lizard, and snake skins – from future collections.
“Most shoppers no longer wish to wear anything from any animal who was electrocuted, bludgeoned, and killed.”
Read: Vegan shares infuriating conversation with meat eater that every vegan can relate to
What do you think of Prada’s decision to ban fur? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Vegans who lift weights have stronger bones, new study shows
- Mohsina Dodhiya
- 5th August 2022
New research shows vegans and omnivores who do resistance training may have similar bone structure. New research suggests that vegans who lift weights have stronger bones than those who don’t. The team from the Medical University of Vienna also indicated that vegans who incorporate weight lifting into their exercise routine have bone strength similar to …
Continue reading “Vegans who lift weights have stronger bones, new study shows”
More than 10.5 million animals used for cruel experiments in EU labs each year
- Mohsina Dodhiya
- 26th July 2022
Every year, millions of animals are subjected to ‘cruel and archaic’ tests in the EU A whopping 9.3 million experiments were conducted on animals in the EU in 2019, according to legislation governing animal experiments in the member states. However, the total number of animals suffering in the labs is even more shocking at 10.5 …
Continue reading “More than 10.5 million animals used for cruel experiments in EU labs each year”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …