25 of the best cruelty free vegan brow products | Totally Vegan Buzz
Image: Adrienn/ Pexels

Just because you’ve chosen a cruelty-free lifestyle, doesn’t mean your eyebrows can’t be on point. There are loads of brilliant vegan brow products out there, and we’re here to help with this list of our favourites. From sculpting pencils and brow gels to powder and full-on brow kits, this list will have you covered. We’ve brought together the top 25 cruelty-free brow products around, so you can shape, tint and feather to your heart’s content. Create drama by adding fullness or finish your look with bold colour. No self-respecting beauty fan would leave the house with an eyebrow hair out of place, after all.

1. B. Pro Longwear Eyebrow Pomade Cream

Image: B. by Superdrug

B. by Superdrug has been one of our beauty faves for a long time now. The brand is completely cruelty-free and all of the products they create are vegan. There’s a great range to choose from, but this eyebrow pomade is a fab place to start. The long-lasting and smudge-resistant formula means your brows will take you from day to night. This pomade helps you to create the shape you want, filling in any sparse areas and giving you great coverage. Available in two shades.

2. The Body Shop 3 in 1 Brow Definer

Image: Adrienn from Pexels

Why buy one product when you can get three in one? This handy tool is an eyebrow pencil, brush and highlighter all at once. It’s easy as one, two, three. Brush your brows into place, use the pencil for definition, and add shape with the highlighter. Doing your eyebrows has never been easier. And since The Body Shop is no longer owned by L’Oreal we can go back to enjoying their cruelty-free products with peace of mind. Available in three shades.

3. Soapbrows Kit

Image: Soapbrows

This product is raved about by celebrities, beauty bloggers and makeup artists alike. It is made by West Barn Co. who are proudly cruelty-free. They’re based in the North West of England and use organic, natural ingredients as well as fully recyclable packaging. This kit comes with a mascara spoolie for easy application and helps you to create full yet natural looking brows. For both shape and hold, this product delivers. You’ll be lucky to get your hands on a batch before it sells out again!

4. Ecco Verde Green Tea Fiber Brow Builder

Image: Ecco Verde

Ecco Verde are a natural makeup and skincare company who are fully committed to producing cruelty-free products. We love this green tea brow builder a lot, since it gives a natural look in just a few strokes. It’s full of the good stuff too, with green tea fibres, vitamin B5 and vitamin E. These nutrients help to strengthen and condition your brows, while the non-sticky formula provides extra definition. It dries quickly, but leaves no stiffness. Available in two shades.

5. Hourglass Arch Brow Volumizing Fiber Gel

Image: Hourglass

Create arches to die for with this easy to use the product. This gives you bold brows in just a few easy sweeps and is buildable too. The tinted gel is infused with microfibres, so you get both colour and volume. Despite the excellent hold, it is not stiff, so you can enjoy a soft, natural-looking brow that will last all day without flaking. The double-sided brush makes application simple and quick. Hourglass is cruelty-free and is working towards making the whole range vegan by 2020. Available in six shades.

6. BBB London Brow Gel

Image: Blink Brow Bar

This is a truly brow-taming hero by the London superstars Blink Brow Bar. The mascara style brush is a unique design that allows easy application, even on the go. It is ideal for healthy looking, natural brows with a slight, subtle gloss. Not only does it provide non-sticky hold, it is also enriched with vitamin B5. Your brows will thank you for the extra conditioning and nourishment, that’s for sure! This cruelty-free company have won awards for their amazing brow products. Available in five shades.

7. Too Faced Brow Quickie

Image: Too Faced

Even brow beauty novices will be able to create an amazing look with this simple to apply the gel. It’s buildable and brushes on easily with a handy mascara style brush that tapers at the end for precision. Fill in sparse brows and create volume with the unique fibre gel technology. This handy handbag hero helps to shape, volumize and define, so sad brows will be a thing of the past. It is also waterproof for up to 12 hours. Available in two shades.

8. Charlotte Tilbury Brow Lift

Image: Charlotte Tilbury

Renowned makeup artist Charlotte Tilbury says that a well-groomed eyebrow can give your entire face a life, and we totally agree! Luckily, this product makes that goal a reality. The three in one design is really useful, and includes a pencil, brush and highlighter. Groom your brows with the soft brush, and fill in any sparse areas with the easy to use pencil. The highlighter allows you to create an instant lift under the brow bone. Available in five shades. 

9. Lime Crime Bushy Brow Precision Pen

Image: Lime Crime

We love Lime Crime! This exciting brand is 100% vegan and cruelty-free, with some fab products on offer. This super-thin precision brush lets you draw individual hairs, creating exactly the shape you want. Bushy Brow’s pigmented eyebrow filler mimics full brows with a convincing texture. The lines are so hair-like that they blend into your existing brows for a natural, full look. Perfect for those wanting to up their brow game and nail that dramatic arch. Available in five shades.

10. NYX Micro Brow Pencil

Image: NYX

This is another super fine, precision product. It is double-ended with a thin pencil at one end and a soft brush on the other. The brush allows you to shape and smooth your brows, while the micro pencil lets you build the shape you want. The formula is easy to apply and sticks to even the finest of hairs, giving the impression of a fuller brow naturally. It lasts all day so you can count on your eyebrows to keep you looking fierce from morning till night. Available in eight shades.

11. PÜR Browder – Perfecting Brow Powder

Image: PÜR

We love a good word mashup, and this browder (get it, brow powder?) ticks all our beauty boxes too. The clever fibre formula fills in any gaps, leaving you with lovely full brows. The unique brush is so simple to use. If you don’t get on with a mascara applicator for your brow routine, try this flocked applicator which lets you sculpt the look you want with ease. It even does double duty as a smoky eyeliner if you’re short on space in your makeup bag! Available in three shades.

12. Iconic London Sculpt and Boost Eyebrow Cushion

Image: Iconic London

We love this adorable little compact kit. It contains a two tone liquid formula with not one but two applicators. The double sided mascara-style spoolie allows for complete coverage, while the fine angled precision brush lets you apply accurate, hair-like strokes. This product also contains vitamin E to nourish your brows and stimulate growth. It’s waterproof, smudge-proof and long lasting. The stylish gold coloured, mirrored case is the icing on the cake for this cruelty-free hero. Available in four shades.

13. Rain Lillie Organic Castor Oil

Image: Rain Lillie

This 100% organic, cold pressed castor oil will replenish your hair’s key nutrients and minerals. Yes, you can use it on your brows, but try it on your scalp too for lusciously healthy locks. It works to strengthen and repair your hair, leaving it looking thicker, fuller and shinier than even before. If you’re suffering from thin, fragile eyebrows why not give them a treat. You can even apply it to your eyelashes too! Castor Oil is naturally high in Vitamin E, as well as Omega 6 and Omega 9 fatty acids.

14. Illamasqua Angled Brush

Image: Illamasqua

If you are after a quality brush for your brows, look no further than this beauty from Illamasqua. The fine, angled brush allows you to create striking looks with accuracy. Use with a powder or gel to fill in any sparse or thin patches, giving your look more dramatic. This product is soft yet gives sharp lines, and is built to last. You can also use it to apply precise eyeliner, so you can work on perfecting that sexy cat-eye flick.

15. Wunder2 Wunderbrow Eyebrow Gel

Image: Wunder2

This extra-long lasting gel is great for taking your look from work to after work. It’s easy to apply and the fibre infused gel helps to fill out any thin areas, helping you to shape your brows exactly the way you want. This product has a great rep in beauty blogger circles. It lasts up to three days, and is smudge proof, sweat proof and waterproof! Say goodbye to thin, wishy-washy eyebrows and enjoy the extra volume. Available in five shades.

16. Eylure Brow Pomade

Image: Eylure

This is a heavy duty product that really delivers the dramatic look you’ve been searching for. You can apply the pomade with a small angled brush or a soft mascara-style wand to create shape and definition to your arches. It’s non-sticky and has excellent hold, lasting all day. It is also waterproof and humidity proof – so no melting eyebrow disasters! All Eylure products are cruelty-free, and they have a good range of vegan options. Available in three shades.

17. Barry M Brow Wow

Image: Barry M

Barry M are superstars in the cruelty-free makeup game. They have a huge range of fun and effective vegan products to choose from. We love this Brow Wow pencil. The soft pencil glides on really smoothly and lets you draw soft, feathery strokes along your brow line for extra definition. Then simply brush into place with the brush end. It’s simple and easy but lasts all day. Available in two shades.

18. Tarte Amazonian Clay Waterproof Brow Mousse with Brush

Image: Tarte

This feels so luxurious but is actually great value since it comes with a full pot and a brush too. The smooth, soft mousse feels great, it’s easy to apply and long lasting too. You don’t need to worry about smudging or rain showers either. The Amazonian clay and Vitamin E formula is nourishing for your brows and skin. The brush is double ended to make application simple and quick. Available in four shades.

19. Pacifica Stunning Brows Eyebrow Gloss and Set

Image: Pacifica

This is a really lovely textured gloss that helps to define and shape your brows. Simply brush on with the soft brush, for thicker looking yet natural eyebrows. It’s quick drying and will keep unruly hairs in place all day. The formula contains Vitamin B, sunflower seed oil and rice bran for extra nourishment. Easy and quick for those on the go who don’t want to compromise on their brow beauty routine. Available in a clear gloss or brown.

20. Anastasia Beverly Hills Dipbrow Pomade

Image: Anastasia Beverly Hills

This is a total cult favourite in the beauty world and with good reason! No matter if your brows are thin, sparse or straggly, this product will come to the rescue. It’s easy to apply and clings to each individual hair for extra fullness and volume. The tinted formula is gel-like and fully waterproof, so you can count on it to last all day. You could even double up and use it as an eyeliner if you like! Available in a whopping 11 shades.

21. Wet n Wild Ultimate Brow Highlighter

Image: Wet n Wild

Awaken your eyes with this creamy highlighter. This little pencil will help you face those mornings where you haven’t had enough sleep and you’ve got a tough day ahead. Simply apply directly under the arch of your brow, from the inner corner of your eye to the outer edge. You’ll be amazed at the difference it makes. Available in one shade.

22. GOSH Brow Kit

Image: GOSH

This handy little kit is a lifesaver. It comes with three different shades to you can blend the colour to match your brows perfectly. The mirrored compact also contains a soft, easy to use a brush, and a wax cream to finish the look and hold your brows in place all day. Follow the step-by-step guide to achieve your perfect brow look – fuller, thicker and more defined eyebrows can be yours! You can just use one colour, or combine them to reach your perfect shade.

23. ColourPop Brow Boss Gel

mage: ColourPop

This gel provides all-day hold without feeling sticky or flaky. Tame your brows with this soft, easy to use brow gel, brushing upwards gently in the direction of growth. You can opt for a clear gloss or a tinted one. This product gives you natural-looking hold that is waterproof and long-lasting without being crunchy. All of ColourPop’s products are cruelty-free and the majority are vegan. Available in four shades, plus clear.

24. Barry M Dual Ended Brow Wand

Image: Barry M

Another product from our faves Barry M. Make life easier by using this two-in-one wand for extra shape and definition. The angled pencil lets you fill in any sparse areas and create the arch shape you want. Then fix and tame with the tinted gel. The formula is designed to last all day without smudging or becoming sticky. It’s easy to apply on the go for perfect eyebrows wherever you are. Available in three shades.

25. The Body Shop Brow Sport

Beautiful portrait of sensual european young woman model with glamour red lips make-up, eye arrow makeup, purity skin. Retro beauty style
Image: Dragana_Gordic on Freepik

This handy product is great for those with busy lives. The soft liner is really easy to apply and will stay put all day. It is waterproof, sweatproof and won’t smudge or flake. The colour is buildable so you can achieve the brow shape you want, using the angled brush for extra precision. Your dramatic brows will stay put all day with no sliding, for a look you can trust. Available in two shades.

Do you use any of these products to keep your brow game strong? Or is there a must-have that we’ve missed? Let us know in the comments section below!

Published by Charlotte Coates

Charlotte is a freelance writer who is passionate about veganism and sustainability. Although she is currently living the digital nomad life, she considers Brighton her spiritual home. She has a weakness for vegan cakes and can usually be found either with her head in a book or planning her next travel adventure.



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