
Meat’s impact on health, animals and the environment is driving increasing amounts of young people around the world to turn to plant based alternatives.
GlobalData, a leading data and analytics company, has reported that over 70% of the Canadian’s young population – aged between 18 to 34 – say they think the vegan revolution is here to stay.
Fiona Dyer, Consumer Analyst at GlobalData, states: “The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions.”
Results of a poll conducted by Angus Reid show a generational divide, as 45 percent of people who have tried plant-based meat believe it is a fad – much higher than the percentage for the younger generation.
Today, health is a key market trend as Millennials and Generation Zers look for organic, natural and vegan labels.
However, the shift isn’t just about human health, but about planet health too. Young shoppers are keen to reduce their carbon footprint which is a key driving factor in purchasing decisions.
A 2018 study in the US revealed that nearly 80 percent of Millennials prefer vegan meat for taste, non-GMO status, and high protein.
In addition, 30 percent of Swedish Millennials are eating more plant-based foods to reduce carbon emissions.
In the UK, 66 percent of Millennials and Generation-Zers believe veganism is on the rise, and 49 percent of them believe the plant-based restaurant industry is set to flourish because of meat’s high greenhouse gas emissions and deforestation.
Where will veganism be 30 years from now? Share your thoughts in the comment section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
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Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
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All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …