Meat’s impact on health, animals and the environment is driving increasing amounts of young people around the world to turn to plant based alternatives.
GlobalData, a leading data and analytics company, has reported that over 70% of the Canadian’s young population – aged between 18 to 34 – say they think the vegan revolution is here to stay.
Fiona Dyer, Consumer Analyst at GlobalData, states: “The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions.”
Results of a poll conducted by Angus Reid show a generational divide, as 45 percent of people who have tried plant-based meat believe it is a fad – much higher than the percentage for the younger generation.
Today, health is a key market trend as Millennials and Generation Zers look for organic, natural and vegan labels.
However, the shift isn’t just about human health, but about planet health too. Young shoppers are keen to reduce their carbon footprint which is a key driving factor in purchasing decisions.
A 2018 study in the US revealed that nearly 80 percent of Millennials prefer vegan meat for taste, non-GMO status, and high protein.
In addition, 30 percent of Swedish Millennials are eating more plant-based foods to reduce carbon emissions.
In the UK, 66 percent of Millennials and Generation-Zers believe veganism is on the rise, and 49 percent of them believe the plant-based restaurant industry is set to flourish because of meat’s high greenhouse gas emissions and deforestation.
Where will veganism be 30 years from now? Share your thoughts in the comment section below!
Lifestyle
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35% of Brits are now buying less or no meat at all, new survey shows
- Mohsina Dodhiya
- 29th June 2022
Rising food costs are motivating Brits to adjust their diets. While vegan food has always been branded more expensive than its meat counterpart, a new survey has busted this myth by showing that Brits are changing their eating habits with more individuals ditching meat in favor of vegan food. The survey The Vegan Society hosted …
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81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …