According to Numerator’s Infoscout Omnipanel data, 80% of US shoppers might replace a portion or all of their meat consumption with meatless alternatives.
Results of the study indicated that 21% were ready to go completely vegan; 23% intended to replace a sizeable portion; whereas 36% were comfortable in replacing only a small portion of their animal based diet with plant based alternatives.
Numerator also found that more Americans were sampling plant-based dairy alternatives now more than ever.
According to their data, 47% consumed more plant-based dairy alternatives compared to last year, while 43% were still consuming the same amount.
Although the plant-based alternative industry is thriving, the firm reported that retailers and plant based meat manufacturers have an uphill task and need to find viable solutions to pressing questions in order to be able to retain their consumers’ growing interest.
For example, many customers state that they struggle to find the alternative products in their local groceries.
Others however find the price too steep as compared to their meat counterparts.
The research firm concluded that if the plant based alternative industry wanted to capitalize on their consumers’ food choices, they would need to invest more on product innovation, promote the benefits of meat alternatives, and make their vegan products more visible so that they are easier to find.
How often do you eat plant based? Let us know in the comment section below!
Lifestyle
Vegan culture, food, beauty & more
Michelin star awarded to a vegan restaurant in France for the first time
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- 19th January 2021
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All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
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- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …