
According to Numerator’s Infoscout Omnipanel data, 80% of US shoppers might replace a portion or all of their meat consumption with meatless alternatives.
Results of the study indicated that 21% were ready to go completely vegan; 23% intended to replace a sizeable portion; whereas 36% were comfortable in replacing only a small portion of their animal based diet with plant based alternatives.
Numerator also found that more Americans were sampling plant-based dairy alternatives now more than ever.
According to their data, 47% consumed more plant-based dairy alternatives compared to last year, while 43% were still consuming the same amount.
Although the plant-based alternative industry is thriving, the firm reported that retailers and plant based meat manufacturers have an uphill task and need to find viable solutions to pressing questions in order to be able to retain their consumers’ growing interest.
For example, many customers state that they struggle to find the alternative products in their local groceries.
Others however find the price too steep as compared to their meat counterparts.
The research firm concluded that if the plant based alternative industry wanted to capitalize on their consumers’ food choices, they would need to invest more on product innovation, promote the benefits of meat alternatives, and make their vegan products more visible so that they are easier to find.
How often do you eat plant based? Let us know in the comment section below!
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
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Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
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All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …