
UK supermarket Sainsbury’s has predicted that one quarter of the UK population will ditch meat by 2025.
The company has published its Future of Food report, which predicts that Brits will continue to move towards a plant-based diet.
The report outlines how Sainsbury’s is preparing for the vegan revolution to continue to accelerate over the coming years.
Sainsbury’s has also predicted new a ‘sin tax’ to be introduced for meat due to its environmental and health impacts.
James Wong, Plant Scientist at Sainsbury’s, said: “Britons are changing their diets to eating less meat. Today, flexitarians, who are those actively reducing their meat consumption, make up a fifth of Britons, while vegetarians account for an eighth of the national population.
“Vegans, those who eat no meat, are still in the minority at around 600,000 in the UK. However, with the rise of an ecologically aware new generation, driven by health concerns and environmental determination, vegetarians (including vegans) look set to make up a quarter of British people in 2025, and flexitarians just under half of all UK consumers.”
Sainsbury’s has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year.
The supermarket is already getting ahead of the game, and has led the way in launching its own vegan range.
Sainsbury’s stocks a huge range of products from vegan brand Plant Power and also has an extensive vegan makeup line.
What do you think of Sainsbury’s predictions? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …