
More than half of Brits aged 16-29 tried veganism in the last year, according to latest research.
If your eyes just popped out reading that statistic then you’re in good company: even the ever-optimistic plant-powered Team Tovee felt our wildest expectations being exceeded by plant-loving Brits.
Though the data gathered by Kellogg’s represents the number of young people who’ve dabbled with veganism rather than those who kept it up, the figures are undeniably still promising for the future.
The figures demonstrate a huge and positive awareness of veganism, the increasing availability of vegan-suitable foods and animal product alternatives, and an impressive effort from young people in Britain.
The data has been gathered by Kellogg’s following a survey of 2,000 people aged 16-29 about their eating habits.

This weekend, the poll was reported by The Sun newspaper, which also stated a weighty 45% of adults between the age of 30 and 40 had tried a vegan diet, which is very encouraging for us veganism enthusiasts.
Health reasons were the main motivation for 29% of respondents, while a third of the group assigned concerns around animal welfare as their principle reason for trying a vegan diet.
Just under 30% of the group explained they found following a vegan diet too tricky to sustain, indicating the remainder of the group were possibly still vegan at the time of the survey.
Difficulties around the diet have been cited as lack of support from friends and family, while availability of vegan products is a crucial reason some people stuck with the diet and others found it too difficult.
In all cases, we think this is pretty fly news for the rise of plant power. Fist bumps all round.
What do you think of these stats? Have you got any thoughts on this topic? We’d love to discuss: drop us a comment below and get the convo in full flow…
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …