“We believe that the plant-based food trend is here to stay as people explore different ways to diversify their protein intake and become more health-conscious.”
United Arab Emirates (UAE)-based halal food giant AI Islami Foods has launched its first plant-based burger that tastes just ‘like beef’.
The latest product launch – a response to the growing demand for vegan alternatives – also comes at a time when Veganuary, the 31-day pledge to ditch animal products, is in full swing across the globe.
The new burger is made using organic non-GMO sunflower protein, fava beans, and peas, along with extracts from onion, pepper, garlic, celery root, carrot, and beet juice.
It also comes without preservatives and, according to the company, is developed to appeal especially to meat-eaters in terms of taste and texture.
‘Best-tasting vegan burgers’
Shahid N. Khan is the CEO at Al Islami Foods. He said: “We are thrilled to launch our first plant-based product at Al Islami Foods.
“It took our team eight months to research, test, and develop this product and we are proud to have created one of the healthiest and best-tasting vegan burgers in the market today.”
He added: “Al Islami Foods has a long history spanning five decades of providing premium frozen food to consumers.
“Producing a plant-based product across our supply chain was the logical next step to bringing new value to this category.”
‘Here to stay’
The vegan burger will initially be available at major co-ops in the UAE, alongside major supermarkets and hypermarkets.
The company is working on expanding its plant-based range in the coming months and is also seeking to collaborate with hotels, restaurants, and cafés as well as export its product to other Gulf Cooperation Council markets in the future.
Zubair Ahmad, Head of Marketing at Al Islami Foods said: “We believe that the plant-based food trend is here to stay as people explore different ways to diversify their protein intake and become more health-conscious.
“We look forward to expanding our plant-based range over the coming months to meet the needs of our consumers”, said.
Share this story: UAE’s largest frozen food company launches its first plant-based burger.
Lifestyle
Vegan culture, food, beauty & more
UK’s first fully vegan school kitchen is a huge hit among pupils
- Mohsina Dodhiya
- 23rd May 2022
The Lady of Sion School in Worthing opened what is believed to be UK’s first 100% Plant-Based Canteen serving black bean and quinoa meatballs in barbecue sauce, veggie fajitas with Mexican rice and meatless feast pizza. A school in West Sussex has received an overwhelming positive response after it adopted an all-vegan menu. In January, …
Continue reading “UK’s first fully vegan school kitchen is a huge hit among pupils”
75% of Brits prefer vegan cars, says new study
- Mohsina Dodhiya
- 17th May 2022
A number of companies already offer a variety of plant-based leathers using everything from apples and cactus to pineapple leaves. A new poll has revealed that a majority of UK motorists are keen on buying fully vegan cars. In a research commissioned by the Vegan Society, people were asked about their opinions on vegan cars …
Continue reading “75% of Brits prefer vegan cars, says new study”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …