
“We believe that the plant-based food trend is here to stay as people explore different ways to diversify their protein intake and become more health-conscious.”
United Arab Emirates (UAE)-based halal food giant AI Islami Foods has launched its first plant-based burger that tastes just ‘like beef’.
The latest product launch – a response to the growing demand for vegan alternatives – also comes at a time when Veganuary, the 31-day pledge to ditch animal products, is in full swing across the globe.
The new burger is made using organic non-GMO sunflower protein, fava beans, and peas, along with extracts from onion, pepper, garlic, celery root, carrot, and beet juice.
It also comes without preservatives and, according to the company, is developed to appeal especially to meat-eaters in terms of taste and texture.
‘Best-tasting vegan burgers’
Shahid N. Khan is the CEO at Al Islami Foods. He said: “We are thrilled to launch our first plant-based product at Al Islami Foods.
“It took our team eight months to research, test, and develop this product and we are proud to have created one of the healthiest and best-tasting vegan burgers in the market today.”
He added: “Al Islami Foods has a long history spanning five decades of providing premium frozen food to consumers.
“Producing a plant-based product across our supply chain was the logical next step to bringing new value to this category.”
‘Here to stay’
The vegan burger will initially be available at major co-ops in the UAE, alongside major supermarkets and hypermarkets.
The company is working on expanding its plant-based range in the coming months and is also seeking to collaborate with hotels, restaurants, and cafés as well as export its product to other Gulf Cooperation Council markets in the future.
Zubair Ahmad, Head of Marketing at Al Islami Foods said: “We believe that the plant-based food trend is here to stay as people explore different ways to diversify their protein intake and become more health-conscious.
“We look forward to expanding our plant-based range over the coming months to meet the needs of our consumers”, said.
Share this story: UAE’s largest frozen food company launches its first plant-based burger.
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
Continue reading “What is a vegan shampoo? And 11 fantastic brands to try”
Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
Continue reading “Dietitians claim plant-based diet can stunt growth of infants”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …