“This holiday season, Americans will be switching things up with their holiday menus by incorporating more plant-based ingredients into their dishes to accommodate a variety of diets and lifestyles.”

A new poll has revealed that 70 % of US households will be serving at least one plant-based dish, and nearly a third will be planning for a family member eating more plant-based foods this holiday season.

In a survey commissioned by Eat Just, Inc., OnePoll surveyed 1,000 millennials (born between 1981 and 1994) and 1,000 baby boomers (born between 1946 and 1964) to uncover how different generations feel about change as the holidays approach.

According to the poll, 81% of millennials are more open to changing their holiday traditions, versus 71% of baby boomers.

The poll also found that more than 40% of boomers said their children- who belong to the millennial group- eat much different now compared to when they were young.

On the other hand, 70% of millennials said their parents’ eating choices concern them, while 61% said their parents simply refuse to change their traditional eating habits.

Despite the unwillingness to change, 55% of baby boomers said they will make at least one plant-based holiday dish this year while 45% of millennials plan to serve five- nine plant-based dishes this festive season.

Overall, 70 % of the ones surveyed expect certain traditional dishes to be a part of their festive meals, which include mashed potatoes (44 %), apple pie (39 %), sweet potatoes (45 %), and pecan pie (31%).

Other findings of the poll show that 74% of millennials are trying to eat healthy over the holidays, compared to 49% of baby boomers.

A shift towards being healthier

“Finding a common ground between millennials and baby boomers can be a challenge,” a spokesperson for Eat Just, Inc said.

“This holiday season, despite the reluctance for parents to adopt healthier lifestyles, millennials will be serving up healthier versions of traditional holiday dishes — in the hopes of bringing everyone together, even if it is virtually.”

The spokesperson added: “Americans are seeking ways to enjoy their favorite, traditional holiday dishes while maintaining a healthy lifestyle.

“As a result, people will be switching things up with their holiday menus by incorporating more plant-based ingredients into their dishes to accommodate a variety of diets and lifestyles.”

‘Start Your Tradition’

The food tech company has collected this data in order to launch its “Start Your Tradition” marketing campaign to help more people transition to plant-based eating this holiday season. The promotions will appear on YouTube, television, and multiple social media platforms.

As part of its campaign Eat Just, Inc, on its website states: “We’re eating differently for human health and planet health. For ourselves, the people we love and the generations to come. It’s not a rejection of tradition. It’s about both renewing old ones and starting new ones.”

• Read: Global plant-based meat market to hit $8.3 billion by 2025, says study

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Mohsina Dodhiya

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