“There are opportunities to target this burgeoning minority of consumers, who may be persuaded to use larger volumes of plant-based meat in their diets.”
A new online survey reveals that nearly one-quarter American consumers are eating more plant-based foods now.
The report, titled “Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products,” has been published by market research firm Packaged Facts.
The survey found that 23% of consumers have eaten one or more varieties of plant-based alternatives.
The results clearly indicate a shift in the American diet towards plant-based foods as more consumers are opting for meat alternatives following climate change concerns, news coverage of animal abuse in the meat industry and most notably health concerns along with a growing perception that plant-based meat products are healthier than conventional meat.
The data also revealed that 37% of consumers who do not eat plant-based meat are open to trying these products.
‘Target burgeoning minority of consumers’
Jennifer Mapes-Christ, Packaged Facts’ food and beverage publisher said: “There are opportunities to target this burgeoning minority of consumers, who may be persuaded to use larger volumes of plant-based meat in their diets.
“The 77% of consumers who do not eat plant-based meat products also suggests that marketers have a lot of room to increase penetration among the population.”
‘Consumers eating habits are changing’
Packaged Facts’ findings are consistent with a similar survey conducted by the credit-building company Self.inc earlier this year.
The company surveyed around 1,300 Americans and found that 23% of all Americans were eating more plant-based foods during the COVID-19 crisis.
The survey also highlighted that more people were realizing the power of plant-based foods in supporting a healthier immune system, providing more energy, and maintaining blood pressure levels.
James Garvey, Self.inc, CEO, said “Plant-based foods are seeing annual growth of over 11% according to recent studies, and with people having more time indoors, it’s no surprise that many are taking this time to craft new meals without animal products.
“As consumers change their eating habits, innovation will always follow, and we look forward to seeing how purchasing decisions continue to change once the pandemic is over.”
Plant-based trend globally
The uptick in consumers choosing plant-based products is evident in other parts of the world as well.
A recent research polling by Veganz, a Berlin-based vegan supermarket and food producer, found that the number of vegans in Germany has doubled in just four years.
The supermarket surveyed approximately 2,600 participants in seven European countries including Germany, Austria, Switzerland, Belgium, France, Portugal, and Denmark to learn about ‘the eating habits of omnivores and vegans’.
Veganz said: “Living vegan or vegetarian is no longer a niche phenomenon and is now more than just socially accepted.
“The vegan trend is strongest in Germany. Extrapolated for the current population of 83.1 million people (as of June 2020), our study results show that 2.6 million people – around 3.2% of the population – are vegan and about 3.6 million (4.4%) vegetarians.
“This means – if you take the Skopos Study from 2016 for comparison – that within just 4 years, the number of vegans has exactly doubled from 1.3 million (2016) to 2.6 million.”
The chain also looked at how people in these countries are reducing their meat consumption.
‘Flexitarians-the focus of attention in 2020’
“Flexitarians in particular are becoming increasingly the focus of attention in 2020,” Veganz said.
“In addition to omnivores, this target group is among those who, due to their size, can help minimise the urgently needed reduction of the consumption of animal products in general, but above all of meat.
“The flexitarian trend is reflected not only in Germany but also in the other six countries studied. In Austria there are even a few more flexitarians, 31.8 percent. In Portugal 28.6 percent reduce their meat consumption.”
Share this story to let others know about the growing trend of plant-based diets.
Vegan culture, food, beauty & more
- Mohsina Dodhiya
- 23rd May 2022
The Lady of Sion School in Worthing opened what is believed to be UK’s first 100% Plant-Based Canteen serving black bean and quinoa meatballs in barbecue sauce, veggie fajitas with Mexican rice and meatless feast pizza. A school in West Sussex has received an overwhelming positive response after it adopted an all-vegan menu. In January, …
- Mohsina Dodhiya
- 17th May 2022
A number of companies already offer a variety of plant-based leathers using everything from apples and cactus to pineapple leaves. A new poll has revealed that a majority of UK motorists are keen on buying fully vegan cars. In a research commissioned by the Vegan Society, people were asked about their opinions on vegan cars …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …