The collaboration is to celebrate Juicy Couture turning 25.

Fashion giant Juicy Couture has partnered with vegan fashion label Apparis to launch a collection of faux-fur loungewear as part of its 25th anniversary celebrations.

The limited-edition capsule collection will see Juicy Couture silhouettes dressed in faux fur. The first-ever vegan tracksuit from the brand, available in light pink and black, will have a zip-up hoodie paired with ultra-soft sweatpants.  

The collection also features a high-collar fuzzy pink coat for added warmth.

All designs will feature subtle branding with both labels’ logos embroidered at the chest or on the pockets.

The Apparis x Juicy Couture limited-edition faux fur collection will be on sale from 12th November online.

Vegan Apparis

New York based Apparis was founded by former Louis Vuitton business manager, Amelie Brick, and former Saint Laurent merchandiser, Lauren Nouchi, in 2016.

The brand, which has been specialising in faux fur coats, recently raised $3 million in seed round funding, led by Third Kind Venture Capital. This capital will help Apparis establish a ‘strong digital direct-to-consumer strategy and continue to aggressively grow its business in the US and internationally’.

It also recently expanded its collections to include vegan leather, vegan knitwear, accessories, and home wear.

‘Unique mix of business and design genius’

Shana Fisher, managing partner at Third Kind Venture Capital, said: “In just four years, Apparis has disrupted the fashion industry.

“The co-founders bring a unique mix of business and design genius which has allowed Apparis to become a powerful multichannel brand.

“We look forward to continuing to support their expansion in the US and globally.”

The brand is currently available in more than 500 stores in the US and across 20 countries.

• Read: Luxury vegan footwear label Pīferi unveiled at Harrods today

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Mohsina Dodhiya

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