UK’s second largest supermarket, Asda has announced that it is replacing all its meat and fish sections with ready-to-eat food counters serving vegan fare among other items.
Following a spate of trialing alternatives over the past year, Asda is set to transform its meat counters into “Food for Now” areas that will sell ready-to-eat items from several brands, including Sushi Daily and Subway, both of which offer plant-based options.
While the trial included 13 stores, the change will affect 150 stores by the end of the year.
Speaking to Manchester Evening News, Elizabeth Ruddiman, senior manager of Food for Now, said: “The success of our counters trials last year shows there is a demand for an offer which is better aligned with our customers’ lifestyles.
“The popularity of our sushi concessions and international cuisine, along with ‘Food for Now’ options shows there has been a shift in customer behavior and there is a need to provide a greater choice in our stores.”
The trail also included a food court-style dining experience in one of the chain’s Edinburgh branches and Asda is looking forward to implement more innovative ideas and strike better partnership deals to become more customer centric.
“We will be trialling a number of exciting options, which will see Asda partner with new and innovative brands, as well as popular favourites, to provide a better experience for our customers,” continued Ruddiman.
“Asda has a long history of innovation and trials aimed at providing increased customer choice and we want to use this as an opportunity to better meet customers’ needs at a local level.”
Asda’s decision follows Tesco, which closed hundreds of its meat and deli counters in several locations across Cornwall, Burton, Devon, North Wales, and Kent last year,
Tesco also launched a massive new vegan section including an affordable plant-based range available across Tesco’s 450 stores.
Vegan supplies at Asda have been on the rise ever since it introduced dedicated vegan sections across its stores last July.
Earlier this month, it introduced its own-label range of 48 vegan products in time for Veganuary, followed by a limited time vegan rainbow pizza.
“There has never been more demand for plant-based products across every shopping category, so we are pleased we can offer lots of variety and give our customers more plant-based options to enjoy in 2020,” said Asda’s Buying Manager Guy Dobson.
Last October, the UK supermarket chain also announced reusable and refillable packaging trials in a bid to reduce its environmental impact.
Which supermarket offers the best vegan fare? Share your thoughts in the comments below!
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …