
Audi has plans to react to growing demand for vegan and environmentally-friendly products by rolling out animal-free, recyclable car interiors.
The car manufacturer recently developed the first-ever electric SUV named the e-tron, which was designed to appeal to customers who are likely to be conscious of their carbon footprint.
And the manufacturer has explained that as it develops new vehicles, the use of sustainable, recycled or upcycled materials is becoming a priority – along with ditching animal products.
Audi e-tron product manager Matt Mostafaei told Motor1.com: “We’ve had some customer requests for that [vegan interiors]. And definitely moving forward, we’re looking at all sorts of new materials, both for inlays, and trims, seats, and things like that are more environmentally friendly.
“If you remember our e-tron GT debut, it had a fully recycled, fully vegan interior.
“We used fish nets and things like that in the car. So that kind of shows where we’re looking and where we’re headed in terms of sustainability in the interior.”
Mostafaei explained that using upcycled materials such as fishnet would not compromise on style and design.
“If we ever offered a material like that, I think it would be safe to say it would meet customer demand,” he added.
Bentley
Audi isn’t the first company to pay attention to the growing vegan marketplace. Bentley revealed in 2017 that the company was looking at producing more vegan interiors.
The company’s Director of Design, Stefan Sielaff, said at the Financial Times Future of the Car Summit: “You can’t sell an animal-containing product like a Bentley, with 20 leather hides, to someone with a vegan lifestyle.
“We’ve been talking to these customers, in California especially, and they’re asking us what can we give them.
“We do a lot of custom-made and coach-built solutions, in conjunction with our colleagues at Mulliner, and therefore we want to satisfy these customers because they are the peak of a trend.”
What do you think of Audi’s plans to roll out vegan interiors? Tell us in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …