
“With so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option.”
Ice-cream giant Baskin-Robbins is adding an oat milk-based ice cream across the US next month.
The move makes it the first national chain to launch vegan oat milk ice cream.
The limited edition Non-Dairy Strawberry Streusel, is a ‘perfectly creamy, smooth and sweet scoop of plant-based goodness that replicates the indulgent experience of ice cream’.
It is packed with pieces of cinnamon granola and crumbly streusel swirled together with a strawberry ribbon in a creamy oatmilk base.
According to Baskin-Robbin’s, its experts worked really hard to create an oatmilk base that has the same smooth and creamy consistency of traditional ice cream with a slightly sweet oat flavour.
The new frozen dessert will be available at all 2,500 locations for the month of May.
Customers can order online at order.baskinrobbins.com or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out, or curbside where available.
The ice cream will also be available for ordering on DoorDash or Uber Eats from May 17- May 23.
In addition to May’s Flavour of the Month, the brand is planning to release additional oatmilk-based flavours later this year.
‘New flavor experiences’
Shannon Blakely, the Vice President of Marketing & Culinary, Baskin-Robbins, said: “We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option.
“We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
Vegan options at Baskins-Robbins
This isn’t the first vegan flavour introduced by the ice cream brand.
In 2019, the chain launched two vegan ice cream flavours made with a base blend of coconut oil and almond butter.
Baskin-Robbins is part of the Dunkin’ Brands Group, and its launch of the vegan oat milk ice cream follows this week’s addition of coconut milk to 9000 Dunkin’ locations nationwide.
Share this story to let others know about Baskin-Robbins’ new vegan oat milk ice cream.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …