The ice cream giant says its new vegan flavour “ packs a punch of indulgence with melt-in-your-mouth creaminess from the oatmilk-base that makes it the greatest thing since ice cream.”

Baskin-Robbins has rolled out a new vegan ice cream flavour in the US.

The chain’s new Non-Dairy Salted Fudge Bar flavour will be available in all of its 2,500 locations nationwide.

 This follows the May 2021 release of its very first oat milk-based Non-Dairy Strawberry Streusel.  The move made it the first national chain to add oat milk-based vegan ice cream to its menu. 

Baskin -Robbins newest option is made with a creamy salted dark chocolate oat milk base,  smooth fudge ribbon swirls and chunks of gooey fudge throughout.

While the new non-dairy product is vegan-friendly, the  American multinational chain of ice cream does not guarantee that there will be no cross-contact between products or ingredients.

The ice cream is also available in a Fresh-Pack which comes in pint, quart, and half-gallon sizes.

Customers can place an order in-store, online, or through delivery apps such as DoorDash, Uber Eats, and Postmates.

Vegan oatmilk-based ice cream

According to the brand, “Each bite of this rich flavour packs a punch of indulgence with melt-in-your-mouth creaminess from the oatmilk-base that makes it the greatest thing since ice cream.

“Baskin-Robbins flavour experts worked hard to create an oatmilk base with such a smooth and creamy consistency it delivers on the indulgent experience of traditional ice cream. The result is a perfect balance of elements that delivers on the flavour experience Baskin-Robbins’ guests love and expect.”

The vice president of marketing & culinary at Baskin-Robbins is Shannon Blakely. She said: “We’re a brand that’s all about creating new flavour experiences.

“With so many people living plant-based or flexitarian lifestyles today… We couldn’t be more excited to launch our new oat milk-based option.

“We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”

Vegan options at Baskin-Robbins

The ice cream giant has expanded its non-dairy range over the years.

It first launched its Chocolate Chip Cookie Dough and Chocolate Extreme ice cream back in 2019. They are made with coconut oil and almond butter.

The brand also offers a vegan Mangonada drink, sorbets such as Raspberry Sorbet, Watermelon Swirl Sorbet, and toppings and cones, which include Cake Cone, Chopped Almonds, Maraschino Cherries and more.

Demand for vegan icecream

A growing number of startups and established food giants are launching plant-based frozen desserts as demand continues to soar.

Researchers estimate the market will reach a whopping $805 million in the next six years,

According to a Data Bridge report, the global vegan ice cream market is poised to grow at a rate of 10.30 % in the forecast period 2020-2027.

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Mohsina Dodhiya

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