The National Farmers Union have branded BBC over advert that seemingly endorses vegan and vegetarian diets.
BBC’s Christmas advert for this year #XmasLife is a short promotional film themed around families and friends enjoying the festive spirit leaving other stresses behind.
But the advert has upset a section of the society as farmers feel that BBC has violated its impartiality rules by promoting veganism in certain scenes.
For instance, in one scene a turkey wearing a green knitted jumper with a ‘I love vegans’ message printed across is seen pointing to a map of the UK with various pictures of meat-free dishes superimposed on it.
The turkey draws a cheer form the crowd as he says: “less of us have been gobbled this year,”
In another shot a yoga teacher states: “We don’t have to eat rabbit food for breakfast any more” as she readies herself into a yoga pose.
In yet another scene, comedian Harry Enfield is seen trying to cut himself a slice from a nut roast.
The National Farmers Union (NFU) are unhappy with the advert and intend to lodge a formal complaint.
“We are deeply concerned that the BBC appears to have started campaigning for a vegan diet in advertising for its Christmas programming, none of which appears to cover veganism in its schedule,” said NFU vice-president Stuart Roberts, to The Telegraph
“This will cause great frustration for those livestock farmers who feel this is further evidence that there is a wider BBC agenda against livestock farming and rural communities in the UK.”
The BBC refuted the claim stating that the advert was intended to be ‘lighthearted’ and is neither anti-meat nor a ploy to encourage veganism.
“The cartoon turkeys in ‘Go Vegan!’ t-shirts are intended to be comedic and playful in keeping with the slightly surreal, exuberant spirit of the film, rather than any kind of endorsement or encouragement of a vegan lifestyle,” clarified a BBC spokesperson.
What do you think of this commercial? Share your thoughts in the comments below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …