
“I am convinced that we must build a food model that can have a positive impact on our entire ecosystem.”
This week, French multinational giant Bel Group has announced plans to roll out plant-based cheeses in each of its core brands in the coming months.
The group, which owns popular cheese brands including The Laughing Cow, Kiri, Babybel, Boursin, and more, made the announcement after buying major shares in All In Foods – a plant-based business that makes vegan dairy products – earlier this year.

‘Sustainable and responsible future of food’
The group revealed that it would soon launch a new international brand fully dedicated to plant-based products whilst stating that a plant-based version of Boursin is set to hit US markets by the end of this month.
Meanwhile Bel is also developing vegan mini Babybel cheese which will be released in U.S. supermarkets by next year.
In addition, from January 2021 onwards, Bel plans to release cheese blends under its The Laughing Cow brand across the US, UK, Canada and Germany, since “there is strong potential among flexitarians” in these markets.
Bel Group’s chairman and CEO, Antoine Fievet, said: “I am convinced that we must build a food model that can have a positive impact on our entire ecosystem.
“All Bel employees are mobilized to open a new path with our partners for a more sustainable and responsible future of food.”
Vegan cheese demand
While plant-based dairy alternatives were initially considered a niche market, recent reports have confirmed their mainstream value.
According to a study published by Transparency Market Research, the global vegan cheese market is predicted to reach a whopping $7 billion by the end of 2030.
The study’s findings cite ‘climate change, mounting concerns related to animal cruelty, and health’ alongside lactose intolerance and the pandemic as driving factors for the ‘exponential’ increase.
“Reports linking the spread of coronavirus from animals are pushing consumers away from the consumption of meat and meat-based products. The increasing consumption of plant-based products is expected to fuel the demand for vegan cheese in the forecast period,” the study stated.
“However, due to lockdown enforced to contain the spread of the virus, the production of vegan cheese is impacted and moderate growth is expected in the vegan cheese market in the upcoming two-three years.”
‘New food model’
These findings have prompted most key players in the market including Bel to conform to the “new food model” that prioritises health and eco-responsibility.
“There is no future without responsibility,” added Fievet.
“In the age of Covid-19, [we’re] more convinced than ever that…responsibility is the only way to face challenges and to stand the test of time. We are keeping our course, remaining determined in action, and accelerating.”
Share this story to let others know about the exciting new vegan cheese varieties being developed by Bel Group.
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …