Ben & Jerry’s has launched a whole new line of “non-dairy frozen dessert,” made from sunflower seeds.
While the ice cream brand’s previous non-dairy offerings were made from almond milk, it has experimented with sunflower butter for the new range.
The new range includes three flavours: milk & cookies, crème brûlée, and mint chocolate cookie and are just as thick, creamy and flavorful like all the other pints of B&J’s.
“Plant-based eating is one of the biggest trends in the world and ice cream lovers everywhere have shouted for non-dairy/vegan options that rise to the levels of Ben & Jerry’s euphoric awesomeness,” said CEO Matthew McCarthy in a statement.
“I am over-the-moon excited that our Flavor Gurus have churned out something funky and chunky that is nothing short of spectacular.”
Milk & Cookies
This is a vanilla non-dairy frozen dessert with chocolate chip cookies, chocolate sandwich cookies & chocolate cookie swirls.
This is a burnt caramel non-dairy frozen dessert with brown sugar cookies & salted caramel swirls.
Mint chocolate cookie
This is a mint non-dairy frozen dessert with chocolate sandwich cookies.
The brand’s social media announcement has left several drooling in delight.
“Omg !!!!!! Am I crying!? most excited for mint chocolate cookie 😍,” wrote one user.
“HOLY COW THIS IS EXACTLY WHAT I NEEDED TO HEAR TODAY 🥺💕💕,” exclaimed another.
“This has made my day 😍🍦,” added a third.
The new vegan flavours follow close on the heels of the brand’s Netflix & Chill’d launch taking the total of B&J ‘s non-dairy flavours to 17, which is over 25% of the company’s flavor lineup.
The Vermont based ice cream innovator is also launching a vegan flavor Cold Brew Coffee Fudge Chip, which includes a cold brew ice cream with fudge flakes and a fudge swirl across its scoop shops nationwide.
Embroiled in a recent lawsuit, the company removed its claim of sourcing milk from “humane” suppliers and “happy cows” after being sued for deceptive marketing strategies.
Will you try Ben& Jerry’s new non-dairy flavours? Share your thoughts in the comments below!
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