
Canada has become the first market outside the U.S. to sell Beyond Meat’s ingenious vegan beef product.
California-based startup Beyond Meat entered Canada in May with the launch of the Beyond Burger and within six months, the company’s latest product, Beyond Beef, has been made available at stores across the country.
The company states that its newest invention is made from organic plant ingredients free from GMO, soy and gluten. The fake meat has been developed to mimic the flavor, texture and succulence of traditional beef with cocoa butter used to achieve the ‘marbling effect’ often seen in the meat counterparts. The butter serves to “melt and tenderize for a satisfying and delicious at-home cooking experience.”
Beyond Meat’s plant-based beef is said to deliver 18g of protein per 100g serving and has been fortified with iron. The plant-beef is also healthier with 35% less saturated fat and free from cholesterol, antibiotics or hormones.
Speaking on the launch, CEO Ethan Brown said: “Canada is a very progressive market and since launching in retail there earlier this year, we’ve seen a tremendous response from Canadians who are interested in our plant-based proteins,” in a release.
“We are excited to bring our latest product innovation to Canadians, welcoming a growing number of consumers to the delicious taste and nutritional and environmental benefits of our plant-based proteins.”
Beyond Meat product demand
Beyond Meat products have been very well received in Canada. Within merely six months of launching its Beyond Burger, the company scaled its distribution to more than 4,000 stores.
The plant-based burger patty has been a great crowd puller with major Canadian retailers attributing 80 percent of plant-based burger sales to Beyond Meat.
This surge in sales has prompted other fast-food giants to follow suit. In September, McDonald’s announced a special recipe using Beyond Meat patties.
Other chains including Burger King, Tim Hortons, KFC, and Dunkin’ also have the Beyond meat patty on their plant-based menus.
Have you tried the new plant-based beef from Beyond Meat? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …