Tesco has partnered with Beyond Meat to bring the company’s plant based sausages to 458 stores across the UK.
After introducing the Beyond Burger last year, the UK’s biggest supermarket chain will add the Beyond Sausages on September 26.
The vegan pork sausage packs in 16 grams of protein and has been created from peas, fava beans and rice, with added beetroot and coconut oil to mimic the taste and texture of meat.
The sausages are soy, gluten and GMO-free with the ingredients held together in an algal casing.
Beyond Meat’s CEO and co-founder Ethan Brown is confident the sausage will deliver on “the juicy, sizzling & delicious satisfaction of a pork sausage”.
He said: “This has taken years to develop and we believe that the difference between a real sausage and Beyond Sausage is indistinguishable.”
The sausages will be available at £4.95/for two, though Brown hopes to make them cheaper once the brand shifts its production to its new factory in the Netherlands, due to open at the start of next year.
He told The Grocer: “It’s a very big goal of mine to make these products more affordable. The challenge is that our scale is so small, but as we achieve greater scale in our supply chain, I have every confidence we can lower that price compared to other plant-based products and animal proteins.”
Formula One driver Lewis Hamilton’s new plant-based restaurant Neat Burger in London will also stock Beyond’s vegan sausages.
Beyond Meat follows in the footsteps of several other food giants to launch vegan sausages, such as Quorn vegan Cumberland sausages and Heck vegan sausages, but the brand said Beyond Sausages are ‘the best product of its type on the market’.
What is the best vegan meat brand? Share your thoughts in the comments section below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …