‘Our goal has always been to use food as a vehicle for change’
Plant-Based food startup Beyond Meat has partnered with the newly formed non-profit Social Change Fund (SCF), a nonprofit founded by NBA players Chris Paul, Dwayne Wade, and Carmelo Anthony in collaboration with Black industry organizations to address socio-economic injustice issues facing coloured communities.
The partnership will further the Beyond Meat commitment “to fighting disparities in the Black community through initiatives tied to social justice, education and health equity.”
View this post on Instagram
As part of our commitment to creating lasting, systemic change for Black communities, we are partnering with the newly formed non-profit Social Change Fund. This non-profit was created by Beyond Ambassador @CP3, @dwyanewade, @carmeloanthony, and a group of Black industry executives in response to the continued issue of racial injustice. Our goal has always been to use food as a vehicle for change. Together, we can help increase access to nutritious and delicious food, and fight racial inequality. #GoBeyond Learn more – link in bio.
The plant-based startup will back SCF’s goals of inducing social change and creating a fair and equitable society by helping organizations that are working to liberate Black people and advocating for indigenous and coloured communities in areas of policy reform, community representation and narrative change.
Beyond Meat for social causes
Beyond Meat’s new collaboration to end systemic racism follows the company’s Feed a Million+ campaign, launched in April with the aim to provide more than 1 million Beyond Burgers and nourishing meals at no cost to frontline healthcare workers and communities in need amid the coronavirus pandemic.
After rallying its employees and community of ambassadors and fans, the company has already exceeded its commitment and provided over 5 million Beyond Burgers and nourishing meals through donations to various organizations, food banks, and hospitals.
‘Dedicated to serving’
Commenting on the new partnership,Beyond Meat founder and CEO, Ethan Brown said: “We are honored to join in partnership with Chris Paul, Dwyane Wade, and Carmelo Anthony in support of the Social Change Fund. Beyond Meat is dedicated to serving broader social goals, using what’s on the center of the plate as a critical starting point.
“And we are excited to support and work with the Social Change Fund initiative to address racial inequalities in nutrition access and health outcomes in America.”
‘Together to do good’
Chris Paul, a Beyond Meat investor and ambassador added: “I’ve been a longtime supporter of Beyond Meat and am excited to welcome them as a founding partner into the Social Change Fund.
“Like the Social Change Fund, I know that Beyond Meat is committed to progress for our communities. I look forward to all the good that we can continue to do together.”
Share this news: Beyond Meat and NBA Stars team up to fight racial inequality.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …