
Plant-based snacks and drinks from this ‘PLANeT Partnership’ are expected to hit shelves later this year.
This week, Beyond Meat and PepsiCo formed a joint venture to create snacks and drinks made from plant-based proteins.
The deal follows a run of other successful collaborations for Beyond which include a distribution deal with Walmart, and partnerships with restaurants including Pizza Hut, Taco Bell, KFC, and Starbucks.
The PLANeT Partnership will leverage Beyond Meat’s expertise in developing plant-based protein products and PepsiCo’s marketing and commercial capabilities.
Beyond Meat’s move into the snacks and beverages sector is a step in the right direction because while Beyond, along with rival Impossible Foods, have come to dominate the plant-based meat space with burgers and vegan meat offerings, it needs to expand beyond those categories to further grow revenue and immerse itself in the plant-based trend.
Impossible Foods is developing a dairy-identical “functional” milk made from plants.
PLANeT Partnership
Although the companies are yet to disclose what kinds of products they will make, UBS analysts called the partnership a win-win deal because it gives Beyond, a chance to leverage Pepsi’s production and marketing expertise for new products.
On the other hand, Pepsi can strengthen its presence in the plant-based sector at a time when consumers are increasingly reducing meat consumption and actively choosing healthier, more sustainable alternatives.
Products from this joint venture are expected to hit shelves later this year with plans to expand internationally—to the U.K. and China in the pipeline.
‘Positive choices for both people and planet’
Speaking of the joint venture, Ethan Brown, Beyond Meat Founder and CEO said: “We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein,”
“We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet.
“PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.”
‘Expanded portfolio of nutritious products’
Ram Krishnan, PepsiCo Global Chief Commercial Officer added: “Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products.
“Beyond Meat is a cutting-edge innovator in this rapidly growing category, and we look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution to deliver exciting new options.”
Share this story: Beyond Meat and PepsiCo partner to create plant-based snacks and drinks.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God