The great taste and convenience of Beyond Meatballs also ‘deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients’

This week, Beyond Meat has launched its new line of pre-formed plant-based meatballs at retailers across the U.S.

The Los Angeles-based vegan meat maker’s new meatballs are made using peas and brown rice totaling 9g of plant-based protein, and 30 percent less saturated fat and sodium when compared with leading brands of animal-based meatballs.

In addition, the plant-meatballs described as having a ‘juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more’ are free of cholesterol, antibiotics and hormones.

The balls pre-seasoned with a blend of Italian spices will initially roll out in Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger, Albertsons in 12-meatballs packs for a suggested retail price of $6.99.  

‘Delicious and nutritious’

“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Beyond Meat’s chief marketing officer Stuart Kronauge

“We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

Growing portfolio

The plant-based meat giant’s newest product is its third grocery offering in the U.S. this year with the Beyond Breakfast Sausage and a value pack of its beef-free burgers called Cookout Classic in a bid to offer easily attainable and affordable plant-based options for the barbeque season, released earlier.

Beyond Meat’s growing portfolio now offers a range of meat alternatives including plant-based burgers, sausages, and ground beef alternatives it calls “crumbles.”

Following a strong retail expansion, the brand’s products are now available at 26,000 outlets nationwide.

In August, the company also introduced its direct-to-consumer sales option online to be able to sell its vegan burger meat directly to consumers in any of the 48 contiguous U.S. states.

• Read: Michelle Obama and Beyond Meat partner to build a healthier America

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Mohsina Dodhiya

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