New Bezos backed ‘NotMilk’ made from cabbage and pineapple just launched in the US

Image: NotCo

Georgia Hansen2nd November 20202nd November 2020Food, News

Food-tech company NotCo just launched a new plant-based milk alternative, ‘NotMilk’, at Whole Foods Markets across the US.

The company’s website states that it hopes to “reinvent the food industry” and promises to “take animals out of food production while never, ever compromising on taste.”

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Ready to have your mind blown? 🤯 NotMilk™️ will be available nationwide in the US at @wholefoods stores starting in November! We’re introducing a new generation of milk that tastes like milk, blends like milk, cooks like milk, and it's plant-based. It’s milk, but Not.✖️🥛🌱

A post shared by NotCo US (@notcous) on Oct 30, 2020 at 3:36pm PDT

The venture, which involves the use of artificial intelligence and a plethora of healthy vegan ingredients, has been backed by multiple investors.

One of the key investors for NotCo is Bezos Expeditions, which manages the personal venture capital investments of billionaire Amazon CEO Jeff Bezos.

Artificial intelligence and plant-based milk

NotCo has created an artificial intelligence algorithm called ‘Giuseppe’. This algorithm is used to help decide which ingredients to use in order to create the best-tasting products possible.

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Did you know that combining pineapple and cabbage can recreate a delicious milky taste? Meet Giuseppe, our genius colleague – well technically he's our AI chef – who discovered this combination! His algorithm runs through thousands of combinations of plants to replicate the animal food products we love.

A post shared by NotCo US (@notcous) on Oct 21, 2020 at 2:49pm PDT

Giuseppe has come up with a formula unlike any other plant-based milk on the market, which includes a variety of fruits, vegetables, seeds, and plants, to create their unique milk alternative.

“Pineapple, coconut, cabbage, peas, bamboo, beets, chickpeas, seeds, and much more can replicate the food we love to eat. Madness? Not for Giuseppe,” NotCo’s website states.

NotMilk

Their first product, which is called ‘NotMilk’, and is available in two varieties – 2% reduced fat, and whole.

NotMilk has been created in response to the ever-growing need for more plant-based options and less animal products on the market: “Eating animal products harms our planet. It’s a fact. So our mission is simple: to take animals out of food production while never, ever compromising on taste,” the NotCo website explains.

“We’re not here to start a revolution. This is a revelation. We’re here to change the everyday. For everyone. Everywhere. One delicious affordable mouthful at a time.

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Leave the ki…animals alone! – Pink Floyd remastered by a millennial, year 2020 ✖️🐄. Eating animal products harms our planet. That's a fact. So our mission is simple: take animals out of the food equation while never compromising on taste.

A post shared by NotCo US (@notcous) on Oct 21, 2020 at 2:10pm PDT