
‘Our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.’
Birds Eye has unveiled its first fully vegan, meat-free sausage roll to mark National Sausage Roll Day on Friday, 5th June.
The new rolls are an addition to the brand’s Green Cuisine collection.
The rolls are made from a delicious seasoned pea protein filling encased in a flaky puff pastry, with tastes and textures replicated to mimic the much-loved traditional Birds Eye Homebake frozen sausage rolls.

The four-pack of Birds Eye’s Meat Free Sausage Rolls is currently priced at just £1.50 or 38p per sausage roll and available in all Sainsbury’s stores nationwide.
Senior Brand Manager at Birds Eye Anne-Marie Gayer said: “We know that sausage rolls are one of the nation’s favourites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer.
“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll.
“We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.”
Birds Eye also has its new Meat Free Chicken Pie made with pea protein, vegetables and gravy available in stores.
Competition
Birds Eye new plant-based products come at a time when Greggs and other high street retailers have shut operations during the pandemic and the brand hopes to cater to those who ‘have been struggling to get hold of their beloved meat-free snack’.
Inspired by Gregg’s success, many other food brands including Marks & Spencer, Aldi and Ginsters and Walls have also launched their own versions of rolls and vegan steak bakes.
Last month, Supermarket Aldi expanded its vegan range with a new Plant Menu No Steak Bake launch similar to Greggs launch of its version in January.
Announcing the new product at the time, the retailer said: “In an Aldi first, the supermarket is bringing the infamous bakery shop favourite- the vegan steak bake- to stores near you.”
“The end result is so delicious; you definitely won’t miss the real thing.”
Share this news to let others know of the new vegan sausage roll from Birds Eye.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …