BMW to use ‘highest grade and quality’ vegan leather in 5-series cars

Mohsina Dodhiya19th August 20209th October 2020News, Trending, Vegan Activism

‘What really matters is that we make an effective contribution to environmental and climate protection here and now’

Luxury German automobile company BMW’s 5-Series cars will now boast of the ‘highest grade and quality’ vegan leather seats.

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According to the company, most 5-Series cars sold around the world will now feature Sensatec leatherette seats, a cruelty-free material that BMW has been using for years.

BMW to use 'highest grade and quality' vegan leather in 5 series cars — Image: BMW

Soft and breathable

Thomas Majchrzak, a car journalist, posting a review of the seat’s material on Instagram, wrote: “BMW’s… animal-free Sensatec leatherette seats with the highest grade and quality so far even exceed the feeling, comfort and haptics of animal-based material.

“Perforated and thus passively breathable, quilted structure for the sports seats, soft and plush, yet cruelty free.”

“A big win for all animals, humans harmed in tanning process, the environment and for our years long effort to change the industry for the better.”

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One step further to combining luxury and sustainability: BMW has listened and introduces animal-free Sensatec leatherette seats with the highest grade and quality so far that even exceeds the feeling, comfort and haptics of animal based material. Perforated and thus passively breathable, quilted structure for the sports seats, soft and plush, yet cruelty free. From now on, most BMW 5-Series worldwide will be sold with this seat (standard in the US), a big win for all animals, humans harmed in tanning process, the environment and for our years long effort to change the industry for the better. ✌️?? #bmw #bmw5series #bmw5er #bmw5 #bmw5seriesfacelift #sensatec #bmwsensatec #sustainability #leather #noleather #antileather #crueltyfree #sustainable #sustainablelifestyle #leatherette #autogefuehl #carsofinstagram #carsofinsta #carinterior #carinteriors

A post shared by Thomas Majchrzak (@thomas.letsgo) on Aug 6, 2020 at 11:26pm PDT

‘Effective contribution’

While the 5-Series is not electric, market analysts speculate an all-electric version is set to debut in 2023.

According to BMW group’s chairman of the Board of Management, Oliver Zipse, the company is increasingly moving towards electric car production.

‘“In 2019, we delivered more than 146,000 electric vehicles and plug-in hybrids to customers worldwide,” he said.

“A quarter of the vehicles we sell in Europe should be electrified by 2021; a third in 2025 and half in 2030,” he added.

“What really matters is that we make an effective contribution to environmental and climate protection here and now.”

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Meanwhile, BMW is also reportedly launching a luxury electric SUV called iNEXT in 2021.

The iNEXT, considered a response to competitor and popular electric luxury maker Tesla will feature vegan-friendly interiors and a range of stargazing features.