‘Behind every crocodile or snakeskin item is an animal who experienced a violent, bloody death’
Brooks Brothers has announced that it will no longer sell merchandise made from exotic animal skins such as crocodile, ostrich and lizard.
This isn’t the first time the popular men’s clothing brand has adopted ethical and cruelty-free practices. Back in 2016, it stopped using Chilean wool following a PETA expose that revealed horrific cruelty on sheep farms.
Later, in 2018, the brand ditched mohair (a fabric made from the hair of Angora goats) after PETA’s investigation exposed graphic footage of an Angora goat farm in South Africa.
“Behind every crocodile or snakeskin item is an animal who experienced a violent, bloody death,” PETA’s executive vice president Tracy Reiman said in a statement.
“PETA thanks Brooks Brothers for protecting these vulnerable animals.”
According to the brand, it used exotic skins for only a fraction of its products, which included shoes, bags and small leather goods. The retailer stopped using animal skins in its designs around a year ago and is selling through the last of that remaining inventory.
Animal rights organizations have repeatedly exposed the cruelty of the exotic skins’ industry, which kills countless animals including crocodiles, alligators, snakes, and other reptiles to obtain their skins in order to make fashion accessories like bags, wallets, shoes, and belts
According to PETA, tens of thousands of crocodiles are killed in Vietnam every year to supply ‘some of the biggest brands’.
A harrowing investigation showed workers electrocuting crocodiles and then cutting into their necks and ramming metal rods down their spines while they are still living.
“The animals shake vigorously as this happens. One crocodile can be seen lifting his leg after he was cut open. Then workers leave him to bleed out,” PETA explained.
“This killing method has long been shown to be inhumane, and experts have found that crocodilians remain conscious for over an hour after their spinal cord has been severed and their blood vessels cut.”
PETA had obtained similar graphic footage from farms in the US and Africa.
The popular clothing brand joins a number of brands that have removed animal skins from their labels, including Jil Sander, Chanel, Diane von Furstenberg, Hugo Boss, Victoria Beckham, Vivienne Westwood and other fashion brands that have banned exotic skins due to the inherent cruelties of the industry.
Last year, British fashion icon and designer Victoria Beckham pledged to ban exotic skins in her luxury fashion brand. The company confirmed a new policy prohibiting alligator, crocodile, ostrich, and snake skins.
The ban also applies to the import and sale of other exotic skins, such as iguana, skink, caiman, and various lizards. Anyone who violates the legislation will be handed a $1,000 – $5,000 fine and/or up to six months in jail.
Share this article to reveal the truth behind the exotic skins industry.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …