The men’s grooming brand- Bulldog has become the first skincare company to retain its cruelty-free status and sell in China.

China’s law mandates that all cosmetics imported to the country must undergo government authorized animal tests.

However, in a new pilot project by Cruelty Free International (CFI), in collaboration with Shanghai Fengpu Industrial Park, KnudsenCRC and Oriental Beauty Valley, Bulldog will be the first brand to keep its Leaping Bunny cruelty-free accreditation and still sell in China without the need for animal testing.

The products will be on sale in Watsons’ Shanghai stores from late 2019.

The brand considers the arrangement a huge win and an opportunity for other cruelty-free brands to enter China’s dynamic cosmetic market

“At Bulldog, we have always challenged ourselves to make ethical choices when it comes to animal welfare.

“Even with the temptation of the huge Chinese market, we decided that we would never compromise our stance on animal testing. It is fantastic that this scheme has allowed us to enter mainland China while maintaining our cruelty-free status. We hope the success of this scheme will pave the way for more international cruelty-free brands to sell there,” said Simon Duffy, founder of Bulldog Skincare.

• Read: China ends animal tests for finished cosmetics products

Leaping Bunny Status

The Leaping Bunny accreditation is a globally-recognizable gold standard for cosmetics, personal care and household products.

Awarded by the CFI organization, the symbol is a coveted status for companies who want their products branded cruelty-free.

CEO of Cruelty Free International, Michelle Thew said: “We are delighted to see one of our Leaping Bunny approved companies come through the pilot project to successfully enter the Chinese market.

“Huge congratulations to Bulldog for showing commitment and leading the way. We know there is great demand from consumers in China for cruelty-free cosmetics.

“This is an amazing opportunity not only for Bulldog, but for consumers in China and for the future of the whole beauty industry.”

• Read: Wu-Tang Clan launch vegan banana leaf wallets

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