Califia Farms’ new unsweetened oat drink just launched in Sainsbury’s

Image: Califia Farms’

Mohsina Dodhiya5th November 20205th November 2020Food, News

“The trend towards a plant-based diet is showing no signs of slowing and with the rest of our range, our new Oat Drink is designed to excite consumers with its new-found versatility.”

Califia Farms has expanded its range of plant-based drinks– adding a new long-life oat drink- exclusively in the UK market to offer more choices to customers looking to ditch dairy.

The Los Angeles based plant-based dairy maker already offers UK consumers a range of options including oat barista blend, flavoured almond beverages, and range of cold brew coffee.

The new vegan beverage made with whole rolled oats is free of soy and sugar. It also contains added calcium and vitamin D.

According to Califia Farms, consumers can enjoy the new plant-based milk “over cereal, in your cooking and baking or straight from the glass and you’ll be doing your bones and muscles good without even trying.”

View this post on Instagram

We've added the nutrients, so you don't need to worry! Enjoy our brand new Unsweetened Oat Drink over cereal, in your cooking and baking or straight from the glass and you'll be doing your bones and muscles good without even trying 💪 Available in @Sainsburys 🛒 #CalifiaFarmsUK #DemandMoreFromYourOat #plantbasednutrition

A post shared by Califia Farms UK & Ireland (@califiafarmsuk) on Oct 31, 2020 at 11:32am PDT

The new unsweetened oat drink is priced at £2 per litre carton and available to purchase at Sainsbury’s.

‘Get most of this astoundingly efficient grain’

“Shoppers have more choice than ever when it comes to selecting which dairy-free milk alternative to add to their basket, which is why we are encouraging them to demand more from their oat and get the most of this astoundingly efficient grain,” Lauren Visagie, UK marketing manager at Califia Farms said.

“The trend towards a plant-based diet is showing no signs of slowing and having built a loyal customer base with the rest of our range, our new Oat Drink is designed to excite consumers with its new-found versatility.”