The top-selling Greek yogurt brand Chobani has launched “oat drinks” and “oat blends” to cater to the growing demand for dairy alternatives.
After running the largest yogurt facility in the world, Chobani CEO Hamdi Ulukaya is set to debut an entirely new product range, called Chobani Oat.
The company will unveil four oat drinks—plain, vanilla, chocolate, and plain extra creamy by January 2020.
There will also be a barista edition for caffeine lovers, and a range of fermented-oat yogurts available in strawberry-vanilla and blueberry-pomegranate, and Peach Coconut Crisp flavors launch this month.
Chobani’s decision to tap in to the alt dairy market also comes at a time when the dairy industry is facing a major upheaval as consumers are consciously looking for healthier, humane and eco-friendly options.
A recent study by Mintel indicated that 25 % of Brits prefer plant milk over dairy.
Oat milk demand
Oat milk is highly popular because it closely resembles cow’s milk in taste and texture.
Chobani president Peter McGuinness told Forbes: “We think oat is the superior plant. [It] uses very little water, and it delivers more nutrition than coconut cream, almond milk, soy milk, or cashew milk. And it tastes better.”
According to Nielsen, oat milk has seen the highest surge in sales spiking 636% in the 52 weeks that ended last month.
Milk farmers are seeing such a drastic decline in sales that many have downed shutters while others have switched to more lucrative alternatives.
America’s largest milk company, Dean Foods, announced bankruptcy after suffering losses for seven out of the last eight financial quarters
California’s Giacomazzi Dairy switched to growing almonds after running a milk farm for 125 years.
Is the dairy industry doomed to extinction? Share your thoughts in the comments section below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …