Chris Paul partners with grocery platform to promote vegan eating and black-owned brands

Image: @cp3/Instagram and goPuff

Mohsina Dodhiya11th February 202111th February 2021Celebrity, News, Vegan Activism

“While so many people strive to be healthier, finding affordable, plant-based food that tastes great can be challenging.”

Vegan NBA star Chris Paul has partnered with Philadelphia- based online marketplace goPuff, to make plant-based food more accessible nationwide.

The partnership will help the platform which is described as “the go-to solution for consumers’ everyday needs” build its offering of plant-based snacks, especially made by Black- and Brown-owned brands.

Paul will also help goPuff explore new ways to introduce plant-based brands to Historically Black Colleges and Universities that Paul frequently works with.

The move follows reports that have shown that Black Americans are almost three times more likely to ditch animal products than white Americans, yet are hugely untapped as a potential market for plant-based products.

Access to ‘healthier, affordable, plant-based foods’

“While so many people strive to be healthier, finding affordable, plant-based food that tastes great can be challenging. goPuff has a unique ability to introduce new, healthier brands to customers and then deliver those items quickly,” Paul said.

“I’m passionate about the benefits of a plant-based diet and look forward to working with goPuff to build out their plant-based offerings to include a selection of my favorite brands, many of which are Black- and Brown-owned, onto their platform today.”

To flag-off the partnership, goPuff and Paul will provide an assortment of plant-based snacks, food, and drink options to visiting NBA teams in Phoenix this season.

‘Go-to solution for plant-based food’

“We’re thrilled to partner with Chris Paul to expand our plant-based food and snack offerings and make these items more accessible to customers nationwide,” goPuff co-founder and co-CEO, Yakir Gola said.

“As our customer base continues to grow and evolve, we’ve seen an increase in demand for ‘Better For You’ products over the past few years.

“Chris brings passion and expertise in plant-based food to goPuff and we look forward to working with him to make goPuff every customer’s go-to solution for plant-based food.”

Vegan Paul

The athlete, who went vegan in 2019 after he got on board to co-produce the pro-vegan documentary -The Game Changers has become an advocate of the lifestyle.

Speaking about the benefits he said the diet not only helped him feel more energetic and spirited but also allowed his body to recover faster after grueling practices and games.

The 35-year-old American basketball player is also an investor and ambassador of high-tech vegan meat brand Beyond Meat alongside fellow NBA stars Kyrie Irving, JaVale McGee, and DeAndre Jordan.