
Oral care brand Colgate has decided to buy Hello Products LLC, a US-based vegan toothpaste manufacturer to cater to the growing base of environmentally conscious consumers.
Hello Products LLC has been manufacturing eco-friendly and animal-derivative free toothpastes and mouthwashes for over a decade.
Some of its products are infused with hemp seed oil and are sold exclusively in the United States by food and drug retailers and through eCommerce.
Last week, Colgate announced that it will buy Hello for an undisclosed sum to further expand its vegan range less than a month after the company introduced its vegan-certified toothpaste line Smile for Good that features two cruelty-free toothpaste products in recyclable tubes and cardboard packaging.
Awarded with the Vegan Society’s Vegan Trademark, Colgate believes its new vegan Smile for Good line will appeal to the new generation of customers that are consciously choosing to do away with animal derived products for health, environmental and ethical reasons.
According to Innova Market Insights, the grooming industry in the US has seen strong growth in products launched with “free-from” labels.
And Colgate is looking to establish itself early in the burgeoning vegan trend as oral care remains one of the very few product categories where legacy brands are still in the running, thanks in part to customer loyalties. Last year, Colgate’s global toothpaste market share was about 42%, while its U.S. market share was 34%.
Which is your favorite vegan oral care brand? Share your thoughts in the comments below!
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Is Tobey Maguire vegan? Here’s what we know
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Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
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Plant-based food jobs surge with 32% growth in just 3 months
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
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Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …