A startup food company is developing new production technology which aims to make plant-based chicken as cheap or cheaper than meat produced in factory farms.
Seattle-based company Rebellyous explained that plant-based meats are typically two to five times the price of animal produce due to the vast scale of meat production.
This means that many restaurants, shops and even public institutions such as cafeterias, hospitals and prisons can’t afford to offer vegan options.
Rebellyous is developing technology to build machinery which will allow plant-based meat to be developed at a lower cost than factory farmed animals.
Rebellyous has its own crispy chicken nuggets made from textured wheat protein, and the new tech would be used to drastically up production and lower prices.
This technology would then be offered to plant-based food companies to help them compete with the meat industry.
“Meatless nuggets used to be half as delicious and twice as expensive as chicken,” Christie Lagally, Rebellyous founder and CEO, said in a statement.
“At Rebellyous, our mission is to flip the script and make plant-based meat that is better than animal meat in every way, from price and convenience to taste and nutrition.”
Rebellyous plans to launch its products across cafeterias nationwide by the end of the year.
What do you think of Rebellyous’ plans? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
First-ever plant-based training programme to launch in the UK
- Mohsina Dodhiya
- 22nd January 2021
“We hope to inspire and empower the next generation of chefs through the HIT course by highlighting just how easy it is to add creative meat-free dishes to menus.” HIT Training has launched a new plant-based culinary school in the UK. The chef academy has teamed up with meat-free pioneer, Quorn to present an eight-month …
Michelin star awarded to a vegan restaurant in France for the first time
- Mohsina Dodhiya
- 19th January 2021
Vegan eatery ONA has also been awarded Michelin’s green star – in recognition of its strong ethical practices. A vegan French restaurant has won a Michelin Guide star, the first for an establishment serving only meat-free products in France. Claire Vallee runs the ONA restaurant in the city of Ares, near Bordeaux, in south-west France. …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …