
The brand plans to go 100% vegan and will also minimize packaging, manage resources responsibly, and explore innovative afterlife product solutions as it commits to becoming a net-zero company by 2030.
Crocs, Inc. has announced plans to go 100% vegan as a commitment to becoming a net-zero company by 2030.
The global casual footwear company recently laid out a series of initiatives across its value chain in order to minimize the brand’s carbon footprint and impact on the environment.
One of the measures includes using more sustainable ingredients for its products and packaging materials.
According to Crocs, the current carbon footprint of each pair of Classic Clogs is 3.94 kg of CO2e, which is fairly low. But the brand intends to make it even more sustainable by developing a more eco-friendly version of its vegan Crosslite material – the main synthetic used in its footwear. Currently, 45% of the Crosslite material is recycled.
The company is aiming to become a 100% vegan brand by the end of 2021.
The brand also reduced the impact of packaging materials by selling 85% of all Crocs shoes without boxes in 2020. It added that it will continue ‘to explore sustainable alternatives for all other elements of its packaging’.
‘Committed to accountability’
Andrew Rees is the CEO at Crocs. He said: “Taking action to reduce our environmental footprint by implementing more sustainable practices across our entire business is the right thing to do for Crocs.
“As a company, we are deeply committed to accountability and we’re confident that we have the right team, the right innovations and the right partners to help us achieve our net-zero ambitions by 2030.”
Crocs will also take steps to keep its shoes out of landfills through donations, and repurposing and recycling programs. Plus, it will explore transitioning to renewably sourced energy in its offices and distribution centres and buy carbon credits to offset any emissions it cannot remove.
Shoe brands going vegan
Crocs isn’t the only footwear brand committing to more sustainable practices and environmentally friendly materials.
Earlier this year, Nike unveiled its Move To Zero sneaker range made from eco-friendly materials including recycled cork sourced from the wine industry.
Before that, it released a low-carbon footprint sneaker collection, Space Hippie.
Moreover, brand giants including Reebok and Adidas have rolled out their own ‘sustainable’ shoes too.
Last year, Reebok launched its Forever Floatride GROW sneakers. The shoe is made entirely from plants, including castor beans made midsole, an upper made sourced from the eucalyptus tree, and a sole made from rubber trees. The sock liner features BLOOM—an algae-based material.
Adidas partnered with Bolt Threads – maker of cruelty-free leather called Mylo using renewable mycelium – for the new range of its iconic Stan Smith sneakers.
Share this story: Footwear brand Crocs pledges to go vegan to hit net zero by 2030.
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …