Image: DFree / shutterstock.com and stellamccartney/Instagram
Sir Paul McCartney, Dame Judi Dench, Mary McCartney, Leona Lewis, Nathalie Emmanuel, Maggie Q and more have joined forces with the luxury designer in calling for more people to sign the global fur ban petition.
Iconic British designer Stella McCartney has been joined by a host of fellow celebrities and influencers to call for a global end to the fur trade.
The move builds on the ‘Our time has come’ campaign, which launched as part of McCartney’s Autumn 2021 and is in partnership with global animal protection organisation Humane Society International (HSI).
It includes Sir Paul McCartney, Dame Judi Dench, Mary McCartney, Leona Lewis, Nathalie Emmanuel, and Maggie Q among other stars.
The celebrities posted fur-free video messages on Instagram wearing a variety of animal costumes featured in McCartney’s tongue-in-cheek mockumentary released earlier this month.
Stella McCartney also recently staged protests in London’s Piccadilly Circus and Duomo di Milano in Italy for the same cause.
The campaign is to get more people to sign HSI’s petition that calls for a definitive end to the ‘cruel’ practice.
In one video, Dame Judi Dench disguised a bird is heard saying: “Every year, 100 million animals are bred and killed for their fur to supply to the fashion industry.
“I’m Judi Dench and I’ve long been an advocate of animal rights. Please will you join Stella McCartney and me and sign a petition? Don’t let them use fur. Please join us.”
In another video, Stella wore a bunny costume to encourage her followers to sign the petition. Sir Paul McCartney also appeared in the video to reinforce the message.
Leona Lewis, Nathalie Emmanuel, Maggie Q, Kat Graham and Rain Phoenix among others also posted similar Instagram videos.
According to Stella McCartney, her brand – which has always been fur-free – has saved lives of 60,000 animals by not using animal fur, leather, or feathers.
‘Fur fashion is dead’
Claire Bass, executive director of Humane Society International/UK, said: “Stella McCartney’s new campaign and brand is everything the fur trade isn’t –fresh, innovative, sustainable and cruelty-free.
“So we’re thrilled to be working with her, and to have the support of so many compassionate celebrities, to magnify the message that the age of fur fashion is dead.”
Fur Free Britain
Consumer taste for fur is rapidly receding. 72% of Brits support a ban on the import and sale of fur and a further 93% are against wearing animal fur,
The British government has also launched a Call for Evidence to consider the case for a UK fur import and sales ban.
Bass added: “As the UK government considers our call for a ban on the import and sale of fur from animals who have suffered overseas, this light-hearted campaign sheds light on a serious subject – the terrible and needless cruelty that is stitched into every fur garment.
“The vast majority of Brits agree that the time for a #FurFreeBritain is now, and Stella McCartney is a fantastic example of how British brands can lead the world in delivering compassion in fashion.”
Sign the global fur ban petition here.
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